Cadbury Dairy Milk - Airport Trucks Advert
New Cadbury advert for dairy milk - and just as random as the last
7 years ago
Showing posts with label Advertising World. Show all posts
Showing posts with label Advertising World. Show all posts
Tuesday, 20 May 2008
Saturday, 17 May 2008
How do you say "Cannes"? (AD)
How do you say "Cannes"? (AD)
An ad for the Cannes film festival, but how do you say Cannes?
An ad for the Cannes film festival, but how do you say Cannes?
¿Quién asesinó a la idea? (creativa) : Who killed the idea? (creative) : Canneslions 2003
Satire about the different facets of creativity in a world where style is often more important than the content and form rather than function.
In these times of poverty some creative advertising in which we live every day arrives this document shows that (how creative and advertisers?) How people are struggling to defend their ideas off the attacks and try to decipher the biggest culprits of the "murder of Good ideas. "
Short of creative guru Hermann Vaske presented with great success at the Cannes Advertising Festival (edition 2003) with actors Harvey Keitel, Nadja Auermann and Debi Mazar.
Co-funded by advertisers one of the most pioneering and creative these days, the German car company BMW. Whose car BMW 5 Series leads, in return, the protagonist.
Sátira sobre las distintas facetas de la creatividad en un mundo en el que el estilo es muchas veces más importante que el contenido y la forma más que la función.
En estos tiempos de cierta pobreza creativa en la publicidad que vivimos cada día llega este documento que muestra (¿a creativos y anunciantes?) cómo las personas luchan por defender sus ideas frente a los ataques e intenta descifrar a los mayores culpables del "asesinato de buenas ideas".
Corto del gurú creativo Hermann Vaske presentado con gran éxito en el Festival Publicitario de Cannes (edición 2003) con los actores Harvey Keitel, Nadja Auermann y Debi Mazar.
Cofinanciado por uno de los anunciantes más vanguardistas y creativos de estos tiempos, la empresa automovilística alemana BMW. Cuyo automóvil BMW Serie 5 conduce, a cambio, el protagonista.
Tags: who killed the idea bmw serie 5 hermann vaske cannes 2003 creativity ideas creatividad advertising publicidad agencias
In these times of poverty some creative advertising in which we live every day arrives this document shows that (how creative and advertisers?) How people are struggling to defend their ideas off the attacks and try to decipher the biggest culprits of the "murder of Good ideas. "
Short of creative guru Hermann Vaske presented with great success at the Cannes Advertising Festival (edition 2003) with actors Harvey Keitel, Nadja Auermann and Debi Mazar.
Co-funded by advertisers one of the most pioneering and creative these days, the German car company BMW. Whose car BMW 5 Series leads, in return, the protagonist.
Sátira sobre las distintas facetas de la creatividad en un mundo en el que el estilo es muchas veces más importante que el contenido y la forma más que la función.
En estos tiempos de cierta pobreza creativa en la publicidad que vivimos cada día llega este documento que muestra (¿a creativos y anunciantes?) cómo las personas luchan por defender sus ideas frente a los ataques e intenta descifrar a los mayores culpables del "asesinato de buenas ideas".
Corto del gurú creativo Hermann Vaske presentado con gran éxito en el Festival Publicitario de Cannes (edición 2003) con los actores Harvey Keitel, Nadja Auermann y Debi Mazar.
Cofinanciado por uno de los anunciantes más vanguardistas y creativos de estos tiempos, la empresa automovilística alemana BMW. Cuyo automóvil BMW Serie 5 conduce, a cambio, el protagonista.
Tags: who killed the idea bmw serie 5 hermann vaske cannes 2003 creativity ideas creatividad advertising publicidad agencias
Thursday, 15 May 2008
Cannes Lions 2008 International Advertising Festival is the largest gathering of worldwide
Cannes Lions 2008
International Advertising Festival is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. This year they introduced new Design Lions, that will honour the creative and innovative use of design for the brand, product communication and development.
Design Lions at Cannes
The Design Lions will celebrate the creative use of design as a lever to influence consumers, and its use as an aid to the communication of brand and product messages. The first Design Lions will be handed out to the winners on 18 June, together with the Press and Cyber Lions winners at The 55th International Advertising Festival 2008 in Cannes, France.
Categories will broadly include Packaging Design, Brand Identity and also Environmental Design. Brand Identity, includes logos and trademarks (new or redesigned) and posters, fliers, tickets, invitations, greetings cards and calendars. Entries will be rewarded for Creativity, Originality, Execution and Consumer Engagement. It does NOT include entries for product design, web design or architectural design, except within the confines of the category descriptions.
See categories.
Due to a higher than anticipated number of entries in the newly launched Design Lions competition, three more judges had to be appointed! Cannes Lions is still open for entries till 30 April 2008. Hurry.
Credit Link: http://www.quickonlinetips.com/archives/2008/04/new-design-lions-at-cannes-advertising-festival/
International Advertising Festival is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. This year they introduced new Design Lions, that will honour the creative and innovative use of design for the brand, product communication and development.
Design Lions at Cannes
The Design Lions will celebrate the creative use of design as a lever to influence consumers, and its use as an aid to the communication of brand and product messages. The first Design Lions will be handed out to the winners on 18 June, together with the Press and Cyber Lions winners at The 55th International Advertising Festival 2008 in Cannes, France.
Categories will broadly include Packaging Design, Brand Identity and also Environmental Design. Brand Identity, includes logos and trademarks (new or redesigned) and posters, fliers, tickets, invitations, greetings cards and calendars. Entries will be rewarded for Creativity, Originality, Execution and Consumer Engagement. It does NOT include entries for product design, web design or architectural design, except within the confines of the category descriptions.
See categories.
Due to a higher than anticipated number of entries in the newly launched Design Lions competition, three more judges had to be appointed! Cannes Lions is still open for entries till 30 April 2008. Hurry.
Credit Link: http://www.quickonlinetips.com/archives/2008/04/new-design-lions-at-cannes-advertising-festival/
All-time favourites from Cannes Lions
All-time favourites from Cannes Lions
A pilgrimage to Cannes is high on every creative person’s wish list. But the trip has assumed ritualistic proportions for some who’ve been making the journey almost every year. BE spoke to half-a-dozen of these regulars to find out their all-time favourites from Cannes Lions.
Emmanuel Upputuru
National Creative Director, Publicis India
This is a very tough job, I have hazaar all-time favourites. But if you insist, I’d say the ‘shadow’ film for Aerolineas Argentinas, the ‘Magic happens’ film for Disney, and the Levi’s ‘watch pocket’ ad. I think the Disney ad, much like the Ikea ‘lamp’ ad, is spectacular because on paper it looks like a very simple script.
But recreating something like that and making it look realistic is incredibly hard. The ad gives me the goose bumps every time. Having been on juries over the last one-and-a-half years, I see that juries are under pressure to award work that either has a social message or is stunning in execution and effects.
Whereas these three ads are very nice, simple human stories focused on simple product propositions. The year Aerolineas Argentinas made it to Cannes, PlayStation’s ‘mountain’ film won the Grand Prix; I was very disappointed.
Rensil D’Silva
Executive Creative Director, Meridian Communications
The Aerolineas Argentinas film is the most stunning and moving piece of advertising I’ve seen at Cannes, I remember the phenomenal applause it drew during the screening. What a fantastic way of showing the power of believing in your dreams. The other is the ‘magic of giving’ film for the Peruvian Cancer Foundation.
Both ads are great pieces of magic realism, with an emotional core that transcends race and geography. Through the narration, both films create a childish sense awe and wonder, a kind of return to innocence. The fact that they stay with you long after you’ve seen them is a testament to the power of storytelling. We in India somehow seem scared of writing scripts like these.
Satbir Singh
Chief Creative Officer, Euro RSCG
There are several ads that come to mind. But I’d say the two Sony Bravia film, ‘balls’ and ‘paint’, and the series of ads for Orange which talked about how you shouldn’t let a cell phone conversation ruin movie watching were really cool. Bravia because the ads were single-minded in their intent, and had great visuals and exceedingly good music.
Also, ‘paint’ really took the campaign thought of ‘balls’ forward. Orange because it was brave for the client to take a topic which is such a raw spot for moviegoers, and handle it with such deprecating humour. But what I love best is Design Barcode, which won the Titanium Lion two years ago. The barcode is something we’ve all seen, but they turned it around beautifully. It teaches us that there is scope for creativity in everyday things staring at our faces.
Abhijit Avasthi
Executive Creative Director, O&M India
I’d put in the ‘Wassup’ campaign, the Thai Life Insurance film (‘father and son’ ) and the ‘magician’ film for the Peruvian Cancer Foundation. And the whole Honda ‘power of dreams’ campaign. All of them are very atypical of the category and nothing remotely close has been done before. Which insurance company would have the guts to talk about death and sell it like Thai Life did?
It just might be my favourite film of all time. ‘Wassup’, I dare any planner in the world to write a brief to it. Honda is more about the power of advertising than power of dreams, how it can make a fuddy-duddy brand look really cool. And many people have done films about kids losing hair because of cancer, but the Peruvian Cancer Foundation put a different spin on it.
Ravi Deshpande
Chief Creative Officer, Contract Advertising
My favourites are ‘Don’t’ for The Independent, ‘Wassup’ for Budweiser, and last year, when I was judging, the amazing spot ‘wind’ for Epuron. The Independent film had such a powerful quality: a newspaper making a statement about freedom by speaking about how life is full of ‘don’ts’. Even after a decade, I remember the visuals and imagery. It couldn’t be for anything else other than a paper. ‘Wassup’ was again an absolutely lateral thought.
Good times with friends and Bud is so memorable, and gets everyone in splits; engagement and entertainment at its maximum. In the middle of all this, the product fits in so well. The ‘wind’, I found it almost poetry; like watching Goddard’s cinema. It’s so unlike an ad that you get completely hooked in to what’s going on. What an amazing way of interpreting wind, personifying it and telling a story... it nearly won a Grand Prix.
Credit Link: http://economictimes.indiatimes.com/Features/Brand_Equity_/All-time_favourites_from_Cannes_Lions/rssarticleshow/msid-2973960,curpg-1.cms
A pilgrimage to Cannes is high on every creative person’s wish list. But the trip has assumed ritualistic proportions for some who’ve been making the journey almost every year. BE spoke to half-a-dozen of these regulars to find out their all-time favourites from Cannes Lions.
Emmanuel Upputuru
National Creative Director, Publicis India
This is a very tough job, I have hazaar all-time favourites. But if you insist, I’d say the ‘shadow’ film for Aerolineas Argentinas, the ‘Magic happens’ film for Disney, and the Levi’s ‘watch pocket’ ad. I think the Disney ad, much like the Ikea ‘lamp’ ad, is spectacular because on paper it looks like a very simple script.
But recreating something like that and making it look realistic is incredibly hard. The ad gives me the goose bumps every time. Having been on juries over the last one-and-a-half years, I see that juries are under pressure to award work that either has a social message or is stunning in execution and effects.
Whereas these three ads are very nice, simple human stories focused on simple product propositions. The year Aerolineas Argentinas made it to Cannes, PlayStation’s ‘mountain’ film won the Grand Prix; I was very disappointed.
Rensil D’Silva
Executive Creative Director, Meridian Communications
The Aerolineas Argentinas film is the most stunning and moving piece of advertising I’ve seen at Cannes, I remember the phenomenal applause it drew during the screening. What a fantastic way of showing the power of believing in your dreams. The other is the ‘magic of giving’ film for the Peruvian Cancer Foundation.
Both ads are great pieces of magic realism, with an emotional core that transcends race and geography. Through the narration, both films create a childish sense awe and wonder, a kind of return to innocence. The fact that they stay with you long after you’ve seen them is a testament to the power of storytelling. We in India somehow seem scared of writing scripts like these.
Satbir Singh
Chief Creative Officer, Euro RSCG
There are several ads that come to mind. But I’d say the two Sony Bravia film, ‘balls’ and ‘paint’, and the series of ads for Orange which talked about how you shouldn’t let a cell phone conversation ruin movie watching were really cool. Bravia because the ads were single-minded in their intent, and had great visuals and exceedingly good music.
Also, ‘paint’ really took the campaign thought of ‘balls’ forward. Orange because it was brave for the client to take a topic which is such a raw spot for moviegoers, and handle it with such deprecating humour. But what I love best is Design Barcode, which won the Titanium Lion two years ago. The barcode is something we’ve all seen, but they turned it around beautifully. It teaches us that there is scope for creativity in everyday things staring at our faces.
Abhijit Avasthi
Executive Creative Director, O&M India
I’d put in the ‘Wassup’ campaign, the Thai Life Insurance film (‘father and son’ ) and the ‘magician’ film for the Peruvian Cancer Foundation. And the whole Honda ‘power of dreams’ campaign. All of them are very atypical of the category and nothing remotely close has been done before. Which insurance company would have the guts to talk about death and sell it like Thai Life did?
It just might be my favourite film of all time. ‘Wassup’, I dare any planner in the world to write a brief to it. Honda is more about the power of advertising than power of dreams, how it can make a fuddy-duddy brand look really cool. And many people have done films about kids losing hair because of cancer, but the Peruvian Cancer Foundation put a different spin on it.
Ravi Deshpande
Chief Creative Officer, Contract Advertising
My favourites are ‘Don’t’ for The Independent, ‘Wassup’ for Budweiser, and last year, when I was judging, the amazing spot ‘wind’ for Epuron. The Independent film had such a powerful quality: a newspaper making a statement about freedom by speaking about how life is full of ‘don’ts’. Even after a decade, I remember the visuals and imagery. It couldn’t be for anything else other than a paper. ‘Wassup’ was again an absolutely lateral thought.
Good times with friends and Bud is so memorable, and gets everyone in splits; engagement and entertainment at its maximum. In the middle of all this, the product fits in so well. The ‘wind’, I found it almost poetry; like watching Goddard’s cinema. It’s so unlike an ad that you get completely hooked in to what’s going on. What an amazing way of interpreting wind, personifying it and telling a story... it nearly won a Grand Prix.
Credit Link: http://economictimes.indiatimes.com/Features/Brand_Equity_/All-time_favourites_from_Cannes_Lions/rssarticleshow/msid-2973960,curpg-1.cms
LOOKING AHEAD TO LIONS 2008
LOOKING AHEAD TO LIONS 2008
FESTIVAL CEO Philip Thomas has announced new developments for the 2008 edition of the Festival. A new awards category, Design, will bring the number of categories to 10. "We've been talking with the industry about this issue for for some years, now is the time to recognise the fact that design is a fundamental element to all aspects of brand communication," he said.
The standing-room-only workshop programme - which this year increased from 10 to 20 - is expanding again in 2008 to include, among other possibilities, Media workshops. "The feedback has been extremely positive this year," Thomas said. "We have the world's best creative talent here every year in Cannes and that is something that all delegates should benefit from."
The 2008 Festival will also develop the new Content Showcase, on Level 01 of the Palais close to the press and exhibition areas and accessible to all 9,300 registered delegates. "As the multi-screen, multi-platform landscape evolves and brands demand ever-more distinct ways of communicating their message, so content - in all its forms - becomes ever-more important," Thomas said.
The Festival's special Student Delegates programme launched this year, attracting groups from the US, Europe and Asia. The programme offers full-time students of advertising the opportunity to participate in the Festival and attend the seminar and workshop programmes, with tutors travelling free with their groups. "With the Young Creatives delegations being such a success over the years, we think it's vital that the learnings and inspiration of Cannes is available to the next generation of talent," Thomas said. "This was the first year and it has worked well. We will ever-more students from different parts of the world next year."
Credit Link: http://www.lionsdailynews.com/news.php?id=102
Learn English really funny commercial
Learn English really funny commercial.
REALLY funny commercial .
REALLY funny commercial .
Wednesday, 14 May 2008
Cannes Lions advertising festival to be held in Dubai
Cannes Lions advertising festival to be held in Dubai
By Gaurav Ghose, Financial Features Editor Published: March 04, 2008, 23:39
Dubai: A growing GDP and rising advertising and marketing spend in the Middle Eastern region has led to Dubai hosting its first international advertising festival presented by Cannes Lions from March 31 to April 2, it was announced on Tuesday.
The festival will incorporate the second Dubai Lynx Awards, which started last year to recognise creative talents in the Middle East and North Africa region.
"There is really an interesting progression and that progression starts with GDP growth," said Philip Thomas, chief executive of Cannes Lions.
"So the first thing an emerging nation needs is fast GDP growth, because after that comes fast advertising and marketing spend. The two things are incredibly linked and the numbers here are almost identical.
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"What we have seen in other regions that have done this is that shortly after that they have shown world-class creativity. Thailand is a very good example. A few years ago it did not figure in Cannes and now it wins regularly.
"Dubai and the Middle East region are exactly in that position. We got the GDP growth, we got growth in advertising spend. And now more and more the work is becoming great," he said.
Dynamic market
The Cannes Lions chose Dubai as the first of its regional festivals outside Europe because of its dynamic market, Thomas added.
"The advertising market has more or less doubled in the last five years. But not only the size, also the creative work," he said.
Last year when the Dubai Lynx Awards came to the emirate for the first time, there were 1,700 entries, 1,200 visitors attended and the event was well supported by the creative industry of the region.
The big categories are print, film, outdoor and direct marketing, Thomas said.
"The percentage of entries in the interactive category which is effectively internet is relatively lower but growing year on year quite dramatically. The question is as time goes on it will grow more and more."
Besides celebrating the best works of the region and inspiring the attendees by showing the works of the winners of Cannes Lion and its European festival, an important element in this year's festival is the opportunity of learning from some of the masters, including David Droga, Steve Harrison and Piyush Pandey.
By Gaurav Ghose, Financial Features Editor Published: March 04, 2008, 23:39
Dubai: A growing GDP and rising advertising and marketing spend in the Middle Eastern region has led to Dubai hosting its first international advertising festival presented by Cannes Lions from March 31 to April 2, it was announced on Tuesday.
The festival will incorporate the second Dubai Lynx Awards, which started last year to recognise creative talents in the Middle East and North Africa region.
"There is really an interesting progression and that progression starts with GDP growth," said Philip Thomas, chief executive of Cannes Lions.
"So the first thing an emerging nation needs is fast GDP growth, because after that comes fast advertising and marketing spend. The two things are incredibly linked and the numbers here are almost identical.
');
//-->
"What we have seen in other regions that have done this is that shortly after that they have shown world-class creativity. Thailand is a very good example. A few years ago it did not figure in Cannes and now it wins regularly.
"Dubai and the Middle East region are exactly in that position. We got the GDP growth, we got growth in advertising spend. And now more and more the work is becoming great," he said.
Dynamic market
The Cannes Lions chose Dubai as the first of its regional festivals outside Europe because of its dynamic market, Thomas added.
"The advertising market has more or less doubled in the last five years. But not only the size, also the creative work," he said.
Last year when the Dubai Lynx Awards came to the emirate for the first time, there were 1,700 entries, 1,200 visitors attended and the event was well supported by the creative industry of the region.
The big categories are print, film, outdoor and direct marketing, Thomas said.
"The percentage of entries in the interactive category which is effectively internet is relatively lower but growing year on year quite dramatically. The question is as time goes on it will grow more and more."
Besides celebrating the best works of the region and inspiring the attendees by showing the works of the winners of Cannes Lion and its European festival, an important element in this year's festival is the opportunity of learning from some of the masters, including David Droga, Steve Harrison and Piyush Pandey.
Credit Link: http://www.gulfnews.com/business/Media/10194867.html
The Cannes Lions International Advertising Festival
Cannes Lions
The Cannes Lions International Advertising Festival is the only global gathering of 10,000 people from the Creative and associated marketing Community .It is held in Cannes France each June .The Pinnacle of this event is the judging and awarding of the prestigious Cannes Lion Trophy recognising excellence in creativity across 9 disciplines.
Website: http://www.canneslions.com/
View contacts here
Brand type
Event
Online
Contact Telephone
Location
Greater London House, Hampstead Road, London, NW1 7EJ, UK. Tel: 020 7728 5000
Sector
Media
The Cannes Lions International Advertising Festival is the only global gathering of 10,000 people from the Creative and associated marketing Community .It is held in Cannes France each June .The Pinnacle of this event is the judging and awarding of the prestigious Cannes Lion Trophy recognising excellence in creativity across 9 disciplines.
Website: http://www.canneslions.com/
View contacts here
Brand type
Event
Online
Contact Telephone
Location
Greater London House, Hampstead Road, London, NW1 7EJ, UK. Tel: 020 7728 5000
Sector
Media
Leo Burnett Cannes Prediction 2007
Leo Burnett Cannes Prediction 2007
วันอังคารที่ 12 มิถุนายน 2550 เวลา 14.00 – 16.30 น. การจัดงาน Leo Burnett Cannes Predictions ถือเป็นธรรมเนียมปฏิบัติของลีโอ เบอร์เนนท์ ทั่วโลก มาตลอด 21 ปี ซึ่งเป็นการรวบรวมผลงานโฆษณาชั้นดีจำนวน 53 ชิ้น จากทุกมุมโลกมาให้ชม เพื่อให้ผู้ชมได้ร่วมทำนายผลว่าภาพยนตร์โฆษณาชิ้นใดที่น่สจะเข้าสู่การชิงชัยบนเวที Cannes Awards โดยลีโอ เบอร์เนนท์ กรุงเทพ ได้จัดงาน Leo Burnett Cannes Predictions ต่อเนื่องเป็นปีที่ 12 สำหรับการประกาศผล Cannes Awards 2007 จะประกาศในคืนวันที่ 23 มิ.ย. 2550 ณ เมืองคานส์ ประเทศฝรั่งเศส
Read More: http://www.kratookfilm.com/wb/viewtopic.php?t=16551
สดจากคานส์/ไทยได้ 12 Lions สูงสุดของเอเชีย
ปิดฉากลงไปเป็นที่เรียบร้อยแล้วสำหรับงานประกวดโฆษณา Cannes Lions 2007 สำหรับวงการโฆษณาไทยถือได้ว่ารับรางวัลน้อยลงกว่าปีที่แล้วอย่างเห็นได้ชัด ทำได้เพียง 12 รางวัล ดังนี้
- 4 Gold Awards จาก 2 Press Lions และ 2 Outdoor Lions ด้วยผลงานไอเดียเดียวกันของ Leo Burnett “Barriercycle” และ Ogilvy& Mather “Tree”
- 2 Silver Awards จาก Film Lions กับงานที่คุ้นตาคนไทย “จิ้งจก” ของแผ่นฝ้าเฌอร่า โดย
Publicis และ “เซลล์แมน” ของกรุงเทพประกันชีวิต โดย Creative Juice\ G1
- 5 Bronze จาก 4 Press Lions เริ่มด้วยงาน “Concrete Door” ผลงานของ Lowe Bangkok แบรนด์ Brick Door for MUL-T-LOCK
ชิ้นที่สอง Fish, Cockle, Squid ผลงานของ McCANN Erickson แบรนด์ Super Lock Food Containers
ชิ้นที่สาม Snake, butterfly ผลงานของBangkok Showcas แบรนด์ I-Mobile 902 phone
ชิ้นสุดท้าย Fresh Prawns, Fresh Fish ผลงานของ BBDO Thailand แบรนด์ Tesco Lotus Superstore
และ 1 Film Lions กับภาพยนตร์โฆษณา Smooth E “บ้าวัตถุ” โดย JEH United
- แถมท้ายด้วย 1 Promo Lion จาก “Anyone can sell” แบรนด์ ห้าง HOMEPRO ผลงานนี้เป็นของ BBDO
โดยภาพรวมถึงแม้ประเทศไทยจะได้รางวัลน้อยลง แต่หากนับเฉพาะเอเชียด้วยกันประเทศไทยก็ไม่น้อยหน้าใคร โดยอินเดียได้แค่ 1 Silver และ 2 Bronze ส่วนญี่ปุ่นก็มีแค่ 1 Bronze เท่านั้น
วันอังคารที่ 12 มิถุนายน 2550 เวลา 14.00 – 16.30 น. การจัดงาน Leo Burnett Cannes Predictions ถือเป็นธรรมเนียมปฏิบัติของลีโอ เบอร์เนนท์ ทั่วโลก มาตลอด 21 ปี ซึ่งเป็นการรวบรวมผลงานโฆษณาชั้นดีจำนวน 53 ชิ้น จากทุกมุมโลกมาให้ชม เพื่อให้ผู้ชมได้ร่วมทำนายผลว่าภาพยนตร์โฆษณาชิ้นใดที่น่สจะเข้าสู่การชิงชัยบนเวที Cannes Awards โดยลีโอ เบอร์เนนท์ กรุงเทพ ได้จัดงาน Leo Burnett Cannes Predictions ต่อเนื่องเป็นปีที่ 12 สำหรับการประกาศผล Cannes Awards 2007 จะประกาศในคืนวันที่ 23 มิ.ย. 2550 ณ เมืองคานส์ ประเทศฝรั่งเศส
Read More: http://www.kratookfilm.com/wb/viewtopic.php?t=16551
สดจากคานส์/ไทยได้ 12 Lions สูงสุดของเอเชีย
ปิดฉากลงไปเป็นที่เรียบร้อยแล้วสำหรับงานประกวดโฆษณา Cannes Lions 2007 สำหรับวงการโฆษณาไทยถือได้ว่ารับรางวัลน้อยลงกว่าปีที่แล้วอย่างเห็นได้ชัด ทำได้เพียง 12 รางวัล ดังนี้
- 4 Gold Awards จาก 2 Press Lions และ 2 Outdoor Lions ด้วยผลงานไอเดียเดียวกันของ Leo Burnett “Barriercycle” และ Ogilvy& Mather “Tree”
- 2 Silver Awards จาก Film Lions กับงานที่คุ้นตาคนไทย “จิ้งจก” ของแผ่นฝ้าเฌอร่า โดย
Publicis และ “เซลล์แมน” ของกรุงเทพประกันชีวิต โดย Creative Juice\ G1
- 5 Bronze จาก 4 Press Lions เริ่มด้วยงาน “Concrete Door” ผลงานของ Lowe Bangkok แบรนด์ Brick Door for MUL-T-LOCK
ชิ้นที่สอง Fish, Cockle, Squid ผลงานของ McCANN Erickson แบรนด์ Super Lock Food Containers
ชิ้นที่สาม Snake, butterfly ผลงานของBangkok Showcas แบรนด์ I-Mobile 902 phone
ชิ้นสุดท้าย Fresh Prawns, Fresh Fish ผลงานของ BBDO Thailand แบรนด์ Tesco Lotus Superstore
และ 1 Film Lions กับภาพยนตร์โฆษณา Smooth E “บ้าวัตถุ” โดย JEH United
- แถมท้ายด้วย 1 Promo Lion จาก “Anyone can sell” แบรนด์ ห้าง HOMEPRO ผลงานนี้เป็นของ BBDO
โดยภาพรวมถึงแม้ประเทศไทยจะได้รางวัลน้อยลง แต่หากนับเฉพาะเอเชียด้วยกันประเทศไทยก็ไม่น้อยหน้าใคร โดยอินเดียได้แค่ 1 Silver และ 2 Bronze ส่วนญี่ปุ่นก็มีแค่ 1 Bronze เท่านั้น
Credit Link: http://www.kratookfilm.com/wb/viewtopic.php?t=16551
ALL THE WINNERS AND FESTIVAL NEWS HERE
29/06/07
ALL THE WINNERS AND FESTIVAL NEWS HERE
THIS year a record-breaking 25,000 entries competed for the prestigious Lions trophies at the 54th Cannes Lions International Advertising Festival.
ALL THE WINNERS AND FESTIVAL NEWS HERE
THIS year a record-breaking 25,000 entries competed for the prestigious Lions trophies at the 54th Cannes Lions International Advertising Festival.
Click here for the complete list of shortlists and winners in all nine categories: Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, Titanium & Integrated Lions. Throughout the Festival lionsdailynews.com featured comment from leading figures in the worldwide advertising industry, and an up-to-the-minute access-all-areas commentary in words, pictures, audio and video on events inside the Palais and around Cannes. This material will feature on this site in the coming weeks along with new Festival- and industry-related stories and images. And through a number of in-depth interviews, and research into new developments in the industry since Cannes Lions 2006, the Lions Daily team of journalists has created a series of special features that were published both through the week in six editions of the official publication of the Cannes Lions International Advertising Festival, the Lions Daily, and here on lionsdailynews.com - the only official news website for the Cannes Lions Advertising Festival. Read and download those features here on lionsdailynews.com.
Credit Link: http://www.lionsdailynews.com/news.php?id=68
CANNES AD FESTIVAL TO EXPAND : New Marketing Services Event
CANNES AD FESTIVAL TO EXPAND
New Marketing Services Event Slated for 2002
June 26, 2001
By Laurel Wentz
CANNES (AdAge.com) -- The International Advertising Festival is planning to extend the Cannes Lion brand again by adding a marketing services event next year. The festival already consists of the original TV competition, as well as more recent press and poster, Internet and media competitions.
Yet another segment will be added to the Cannes Lions brand next year.
Romain Hatchuel, the festival's CEO, said a marketing services event would be added at the end of the already full week long advertising festival.
Like the Cyber competition slotted in two years ago and the three-year-old Media Lions, the festival is trying to tap parts of the ad industry that don't already spend money to enter or attend the festival.
Rapid GrowthSo far that strategy has worked. In its fourth year, Cyber Lion entries grew by almost 50% this year to 1,471. Media Lion entries are growing more slowly, from 502 in 2000 to 643 this year, but in just its third year, the Media Lions awards dinner drew 500 people last Wednesday night. With the new event still in the planning stages, it's unclear exactly how the festival will define marketing services.
Photo: Anthony Vagnoni..
Festival CEO Romain Hatchuel plans to make the event longer.
Agency network heads, who will determine whether whole new groups of people within their networks will join their annual Cannes contingent, would prefer to see the new event defined as integrated marketing, rather than simply adding new disciplines to the festival such as direct marketing or sales promotion.
Ingregration award?"I think it's really important to have an award for integration," said Cheryl Berman, chairman and chief creative officer of Leo Burnett North America, Chicago. "I wouldn't make it any more complicated than integrated media."
"Anything we can do to unlock from our obsession with TV would be good," said DDB CEO Keith Reinhard. "When 80% of homes have TiVo, we're going to have to reach people in all ways. Eventually -- long after I'm gone -- there will be just one award, for the most creative brand experience."
Laurel Wentz is the international editor of Advertising Age.
June 26, 2001
By Laurel Wentz
CANNES (AdAge.com) -- The International Advertising Festival is planning to extend the Cannes Lion brand again by adding a marketing services event next year. The festival already consists of the original TV competition, as well as more recent press and poster, Internet and media competitions.
Yet another segment will be added to the Cannes Lions brand next year.
Romain Hatchuel, the festival's CEO, said a marketing services event would be added at the end of the already full week long advertising festival.
Like the Cyber competition slotted in two years ago and the three-year-old Media Lions, the festival is trying to tap parts of the ad industry that don't already spend money to enter or attend the festival.
Rapid GrowthSo far that strategy has worked. In its fourth year, Cyber Lion entries grew by almost 50% this year to 1,471. Media Lion entries are growing more slowly, from 502 in 2000 to 643 this year, but in just its third year, the Media Lions awards dinner drew 500 people last Wednesday night. With the new event still in the planning stages, it's unclear exactly how the festival will define marketing services.
Photo: Anthony Vagnoni..
Festival CEO Romain Hatchuel plans to make the event longer.
Agency network heads, who will determine whether whole new groups of people within their networks will join their annual Cannes contingent, would prefer to see the new event defined as integrated marketing, rather than simply adding new disciplines to the festival such as direct marketing or sales promotion.
Ingregration award?"I think it's really important to have an award for integration," said Cheryl Berman, chairman and chief creative officer of Leo Burnett North America, Chicago. "I wouldn't make it any more complicated than integrated media."
"Anything we can do to unlock from our obsession with TV would be good," said DDB CEO Keith Reinhard. "When 80% of homes have TiVo, we're going to have to reach people in all ways. Eventually -- long after I'm gone -- there will be just one award, for the most creative brand experience."
Laurel Wentz is the international editor of Advertising Age.
Credit Link: http://adage.com/cannes2001/cn01_0626_01.shtml
Priti Nair in CANNES Lions 2008 Press Jury
Priti Nair in CANNES Lions 2008 Press Jury
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Swati Arya
Mon, 21 Apr 2008 23:12:00
The Organisers of the 55th Cannes Lions International Advertising Festival have announced Cyber and Press juries. Karl Gomes, Executive Creative Director - Digital, Arc Worldwide and Priti Nair, National Creative Director, Grey India have been included as members for Cyber and Press juries respectively.
Whilst judging takes place on site, all Cyber Lions entries can be viewed at the MDAS Cyber lounge and all Press Lions entries can be viewed on interactive kiosks located in the Palais des Festival in Cannes during the Festival week. The winners of these categories will be announced on Wednesday 18 June together with the inaugural Design winners.
The 55th International Advertising Festival will be held 15-21 June 2008 in Cannes, France.The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another.
Over 25,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A Design category is being launched in 2008. A unique programme of high-profile seminars, workshops and keynote speakers, organised by some of the biggest names in the industry, are also presented.
E-MAIL THIS
PRINT THIS
XML VERSION
TXT VERSION
Swati Arya
Mon, 21 Apr 2008 23:12:00
The Organisers of the 55th Cannes Lions International Advertising Festival have announced Cyber and Press juries. Karl Gomes, Executive Creative Director - Digital, Arc Worldwide and Priti Nair, National Creative Director, Grey India have been included as members for Cyber and Press juries respectively.
Whilst judging takes place on site, all Cyber Lions entries can be viewed at the MDAS Cyber lounge and all Press Lions entries can be viewed on interactive kiosks located in the Palais des Festival in Cannes during the Festival week. The winners of these categories will be announced on Wednesday 18 June together with the inaugural Design winners.
The 55th International Advertising Festival will be held 15-21 June 2008 in Cannes, France.The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another.
Over 25,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A Design category is being launched in 2008. A unique programme of high-profile seminars, workshops and keynote speakers, organised by some of the biggest names in the industry, are also presented.
Fairfax Media announces 2008 Cannes Young Lions
Fairfax Media announces 2008 Cannes Young Lions
Monday, 12 May 2008, 12:17 pm
Press Release: Fairfax
12 May, 2008
MEDIA RELEASE
Fairfax Media announces their 2008 Cannes Young Lions winners
Fairfax Media is proud to announce the winners of their 2008 Cannes Young Lions competitions. Will Douglas and Chloe Hardy, from OMD, took out first place in the Young Lions Media category with their winning multi-platform media strategy. Carlos Savage and Brett Colliver, from DDB, were the winners in the Young Lions Print Creative category.
The two winning teams, courtesy of Fairfax Media, will be flown to France next month and receive full registration to the Cannes Lions 2008 Advertising Festival, the largest and most prestigious advertising festival. There they will compete on the world stage in the Young Lions Media and Print competitions respectively.
The winners also have the opportunity to hear presentations from the best advertising minds in the world with the Young Lions Creative team attending the creative workshops, and the Young Lions Media winners attending the media conference sessions.
Sandra King, Group Advertising and Marketing Manager says, “Investment in the development of young talent is essential in order to see the industry continue to develop and keep pace with their overseas counterparts. Fairfax Media is therefore thrilled to enable these four up and coming young people to have the chance to learn first-hand from the leaders in their industry.”
Fairfax Media, as New Zealand's official representative at Cannes Lions, will also host the winners at the Festival's gala awards dinner where the internationally acclaimed Cannes Lion Awards are presented.
This annual competition is one of the many initiatives from Fairfax Media aimed at supporting the development of New Zealand's creative talent. The Young Lions competition called for entries from agency media planners and agency media buyers (for the Young Lions Media category) and copywriters and art directors (for the Young Lions Print category).
ENDS
Credit Link: http://www.scoop.co.nz/stories/BU0805/S00208.htm
Monday, 12 May 2008, 12:17 pm
Press Release: Fairfax
12 May, 2008
MEDIA RELEASE
Fairfax Media announces their 2008 Cannes Young Lions winners
Fairfax Media is proud to announce the winners of their 2008 Cannes Young Lions competitions. Will Douglas and Chloe Hardy, from OMD, took out first place in the Young Lions Media category with their winning multi-platform media strategy. Carlos Savage and Brett Colliver, from DDB, were the winners in the Young Lions Print Creative category.
The two winning teams, courtesy of Fairfax Media, will be flown to France next month and receive full registration to the Cannes Lions 2008 Advertising Festival, the largest and most prestigious advertising festival. There they will compete on the world stage in the Young Lions Media and Print competitions respectively.
The winners also have the opportunity to hear presentations from the best advertising minds in the world with the Young Lions Creative team attending the creative workshops, and the Young Lions Media winners attending the media conference sessions.
Sandra King, Group Advertising and Marketing Manager says, “Investment in the development of young talent is essential in order to see the industry continue to develop and keep pace with their overseas counterparts. Fairfax Media is therefore thrilled to enable these four up and coming young people to have the chance to learn first-hand from the leaders in their industry.”
Fairfax Media, as New Zealand's official representative at Cannes Lions, will also host the winners at the Festival's gala awards dinner where the internationally acclaimed Cannes Lion Awards are presented.
This annual competition is one of the many initiatives from Fairfax Media aimed at supporting the development of New Zealand's creative talent. The Young Lions competition called for entries from agency media planners and agency media buyers (for the Young Lions Media category) and copywriters and art directors (for the Young Lions Print category).
ENDS
Credit Link: http://www.scoop.co.nz/stories/BU0805/S00208.htm
Blue Dragon's BIG SHADOW wins award
Blue Dragon's BIG SHADOW wins award
Posted Jun 24th 2007 4:15PM by Dustin BurgFiled under: News
Microsoft's 360 sales in Japan may be borderline sad and depressing, but at least their ad campaigns are winning awards. Blue Dragon's marketing campaign BIG SHADOW won a coveted Canneslion award for best outdoor advertisement. The BIG SHADOW campaign can be seen here and took place in Japan where they projected people's shadows on a nearby building that morph into Blue Dragon creatures. The campaign also went online featuring a live feed of the fun and interaction with the shadows. It's quite the creative experience and well worth an award. Now only if Microsoft could translate an advertising award into Xbox 360 hardware sales then we think things would be good in Japan.[Thanks Jonah Falcon, Via Joystiq]
Type Of Entry: AMBIENT
Category: Ambient: Stunts & Live Advertising
Title: BIG SHADOW
Advertiser/Client: MICROSOFT CORPORATION (JAPAN)
Product/Service: XBOX360
Entrant Company, City: GT, Tokyo
Country: JAPAN
Advertising Agency, City: GT, Tokyo
Country: JAPAN
Creative Director: Koshi Uchiyama
Art Director: Naoki Ito
Producer: Yasuhisa Kudo
Other Credits: Kensuke Senbo/ZOOLIB/Daima Kawamura/projector/NON-GRID/IMG SRC/mashstudio/29970/ETHER
Credit Link: http://www.canneslionslive.com/outdoor/win_2_5_00271.htm
Tuesday, 13 May 2008
Truth (2006 canneslion film silverlion)
Public Awareness Messages
Title: TRUTH
Advertiser: RECREAR
Product: POLITICAL MESSAGE
Entrant Company: SAVAGLIO\TBWA
Country: ARGENTINA
Title: TRUTH
Advertiser: RECREAR
Product: POLITICAL MESSAGE
Entrant Company: SAVAGLIO\TBWA
Country: ARGENTINA
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