ANDY AWARDS 2008 30 April 2008The Brits invaded New York last night for the 2008 International ANDY awards, with wins for DDB London, Mother, BBH, Fallon and Gorgeous Enterprises.
Hello A total of 102 awards were handed out at the show in the Skylight Studios, NYC. Fallon London took gold for Sony Bravia and a certain Cadbury spot, as well as winning silver for Skoda Fabia. Other winners included DDB London, which picked up three silver awards for Harvey Nichols and VW; Mother, which scooped a gold for Discovery Channel; BBH, which took two golds for its Levi's work; JWT London with a bronze for Smirnoff vodka and Gorgeous Enterprises with a bronze for Sony Bravia.But the biggest prize of the night went to McCann Worldgroup, San Francisco and T.A.G. They picked up the GRANDY Best In Show Award for their Halo 3 campaign Believe. Mark Waites, honorary chairman of the awards and founding partner of Mother London, commended the Believe campaign. "It's getting increasingly difficult to believe that a standalone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best In Show, was won by an incredible integrated campaign that engaged on many levels across many mediums. Without a doubt we will see this level of integration being an area for much innovation."The awards marked the 44th year of the International ANDY Awards.
Credit Link: http://www.shots.net:80/news_detail.asp?id=4145&WT.mc_id=shots_newsletter_20080430_4145
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