Showing posts with label Cannes Lions 2008 : TVC Awards. Show all posts
Showing posts with label Cannes Lions 2008 : TVC Awards. Show all posts

Sunday, 3 August 2008

Cannes Lions 2008 Bronze Awards : Other Screens : NEW WORLD OF COKE

Happiness Factory Coke New World


Type Of Entry: Other Film Content
Category: Other Screens
Title: NEW WORLD OF COKE
Advertiser: THE COCA-COLA COMPANY
Product/Service: COCA-COLA
Entrant Company: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Executive Creative Director: John Norman/Al Moseley
Creative Director: Rick Condos/Hunter Hindman
Copywriter: Rick Chant
Art Director: Barney Hobson
Agency Producer: Sandy Reay
Account Supervisor: Ryan Lietaer
Advertiser's Supervisor: Nick Felder
Production Company, City: PSYOP, New York
Country: USA
Producer: Mariya Shikher
Director: Todd Mueller/Kylie Matulick
Editor: Brett Nicoletti/Cass Vanini/Brett Goldberg
Music - Artist/Title: Original compostion by Human
Sound Design/Arrangement: Amber Music
Animation: Psyop



Synopsis
The World of Coca-Cola is the #1 indoor attraction in Atlanta and the #2 corporate attraction in the world. Opened in 1990, World of Coca-Cola has averaged around 800,000 visitors per year since its conception. Aiming at going one step further and keeping up with the new generation of corporate attractions, the New World of Coca Cola opened to visitors in April 2007. For this launch, Coke asked our agency to develop an opening film that would encapsulate the essence of the Coca-Cola Company and the Coke side of life. We came up with the idea of taking the visitors into a behind-the-scenes documentary about the Happiness Factory, where a film crew does an entertaining series of interviews of the workers going about their business. For this film, real people working at Coca Cola were interviewed and their responses placed in the mouth of the animated characters of the Happiness Factory, creating a unique, genuine and funny documentary on the brand.

Link: http://www.canneslions.com/winners/film/win_4_6_02867.htm

Old Historical
Coca-Cola - Happiness Factory (Coke)

Cannes Lions 2008 Bronze Awards : AXE DEODORANT : THE GAMEKILLERS" - EPISODE 5

"THE GAMEKILLERS" - EPISODE 5
5 of 5 Campaign
Type Of Entry: Other Film Content
Category: Other Screens
Title: "THE GAMEKILLERS" - EPISODE 5
Advertiser: UNILEVER
Product/Service: AXE DEODORANT
Entrant Company, City: BBH, New York
Country: USA
Advertising Agency, City: BBH, New York
Country: USA
Executive Creative Director: Kevin Roddy
Copywriter: Jon Randazzo
Art Director: Jon Randazzo
Agency Producer: Julian Katz
Account Supervisor: Becca Lawson, Megha Desai & Bharat Kumar
Production Company, City: @radical.media, New York
Country: USA
Producer: Jon Kamen & Justin Wilkes
Director: McCoubrey Brothers
D.O.P/Lighting Cameraman: Emmanuel Lubeski
Editor: Radical Media
Other Credits: Head Of TV For BBH - Bruce Wellington



Synopsis
After the success of the Axe Deodorant Production, "The Gamekillers," in 2006, MTV picked it up as a series for the fall of 2007. As a result, we created five new half-hour episodes that asked the question, "Do you have what it takes to win in the mating game?" Since Axe is a brand that is more than a personal care product, it is an aid for guys in the art of seduction, "The Gamekillers" was designed to give Axe a content platform to give guys the tools they needed to succeed via tips, advice, and insights throughout the show.

Link: http://www.canneslions.com/winners/film/win_4_6_01857.htm

Cannes Lions 2008 Bronze Awards : AXE DEODORANT : THE GAMEKILLERS" - EPISODE 4

"THE GAMEKILLERS" - EPISODE 4
4 of 5 Campaign
Type Of Entry: Other Film Content
Category: Other Screens
Title: "THE GAMEKILLERS" - EPISODE 4
Advertiser: UNILEVER
Product/Service: AXE DEODORANT
Entrant Company, City: BBH, New York
Country: USA
Advertising Agency, City: BBH, New York
Country: USA
Executive Creative Director: Kevin Roddy
Copywriter: Jon Randazzo
Art Director: Jon Randazzo
Agency Producer: Julian Katz
Account Supervisor: Becca Lawson, Megha Desai & Bharat Kumar
Production Company, City: @radical.media, New York
Country: USA
Producer: Jon Kamen & Justin Wilkes
Director: McCoubrey Brothers
D.O.P/Lighting Cameraman: Emmanuel Lubeski
Editor: Radical Media
Other Credits: Head Of TV For BBH - Bruce Wellington



Synopsis
After the success of the Axe Deodorant Production, "The Gamekillers," in 2006, MTV picked it up as a series for the fall of 2007. As a result, we created five new half-hour episodes that asked the question, "Do you have what it takes to win in the mating game?" Since Axe is a brand that is more than a personal care product, it is an aid for guys in the art of seduction, "The Gamekillers" was designed to give Axe a content platform to give guys the tools they needed to succeed via tips, advice, and insights throughout the show.

Link: http://www.canneslions.com/winners/film/win_4_6_01856.htm

Cannes Lions 2008 Bronze Awards : AXE DEODORANT : THE GAMEKILLERS" - EPISODE 3

"THE GAMEKILLERS" - EPISODE 3
3 of 5 Campaign
Type Of Entry: Other Film Content
Category: Other Screens
Title: "THE GAMEKILLERS" - EPISODE 3
Advertiser: UNILEVER
Product/Service: AXE DEODORANT
Entrant Company, City: BBH, New York
Country: USA
Advertising Agency, City: BBH, New York
Country: USA
Executive Creative Director: Kevin Roddy
Copywriter: Jon Randazzo
Art Director: Jon Randazzo
Agency Producer: Julian Katz
Account Supervisor: Becca Lawson, Megha Desai & Bharat Kumar
Production Company, City: @radical.media, New York
Country: USA
Producer: Jon Kamen & Justin Wilkes
Director: McCoubrey Brothers
D.O.P/Lighting Cameraman: Emmanuel Lubeski
Editor: Radical Media
Other Credits: Head Of TV For BBH - Bruce Wellington



Synopsis
After the success of the Axe Deodorant Production, "The Gamekillers," in 2006, MTV picked it up as a series for the fall of 2007. As a result, we created five new half-hour episodes that asked the question, "Do you have what it takes to win in the mating game?" Since Axe is a brand that is more than a personal care product, it is an aid for guys in the art of seduction, "The Gamekillers" was designed to give Axe a content platform to give guys the tools they needed to succeed via tips, advice, and insights throughout the show.

Link: http://www.canneslions.com/winners/film/win_4_6_01855.htm

Cannes Lions 2008 Bronze Awards : AXE DEODORANT : THE GAMEKILLERS" - EPISODE 2

"THE GAMEKILLERS" - EPISODE 2
2 of 5 Campaign
Type Of Entry: Other Film Content
Category: Other Screens
Title: "THE GAMEKILLERS" - EPISODE 2
Advertiser: UNILEVER
Product/Service: AXE DEODORANT
Entrant Company, City: BBH, New York
Country: USA
Advertising Agency, City: BBH, New York
Country: USA
Executive Creative Director: Kevin Roddy
Copywriter: Jon Randazzo
Art Director: Jon Randazzo
Agency Producer: Julian Katz
Account Supervisor: Becca Lawson, Megha Desai & Bharat Kumar
Production Company, City: @radical.media, New York
Country: USA
Producer: Jon Kamen & Justin Wilkes
Director: McCoubrey Brothers
D.O.P/Lighting Cameraman: Emmanuel Lubeski
Editor: Radical Media
Other Credits: Head Of TV For BBH - Bruce Wellington



Synopsis
After the success of the Axe Deodorant Production, "The Gamekillers," in 2006, MTV picked it up as a series for the Fall of 2007. As a result, we created five new half-hour episodes that asked the question, do you have what it takes to win in the mating game? Since Axe is a brand that is more than a personal care product, it is an aid for guys in the art of seduction, "The Gamekillers" was designed to give Axe a content platform to give guys the tools they needed to succeed via tips, advice, and insights throughout the show.

Link: http://www.canneslions.com/winners/film/win_4_6.htm

Cannes Lions 2008 Bronze Awards : AXE DEODORANT : THE GAMEKILLERS" - EPISODE 1

Axe GameKillers Campaign



"THE GAMEKILLERS" - EPISODE 1
1 of 5 Campaign
Type Of Entry: Other Film Content
Category: Other Screens
Title: "THE GAMEKILLERS" - EPISODE 1
Advertiser: UNILEVER
Product/Service: AXE DEODORANT
Entrant Company, City: BBH, New York
Country: USA
Advertising Agency, City: BBH, New York
Country: USA
Executive Creative Director: Kevin Roddy
Copywriter: Jon Randazzo
Art Director: Jon Randazzo
Agency Producer: Julian Katz
Account Supervisor: Becca Lawson, Megha Desai & Bharat Kumar
Production Company, City: @radical.media, New York
Country: USA
Producer: Jon Kamen & Justin Wilkes
Director: McCoubrey Brothers
D.O.P/Lighting Cameraman: Emmanuel Lubeski
Editor: Radical Media
Other Credits: Head Of TV For BBH - Bruce Wellington



Synopsis
After the success of the Axe Deodorant Production, "The Gamekillers," in 2006, MTV picked it up as a series for the fall of 2007. As a result, we created five new half-hour episodes that asked the question, "Do you have what it takes to win in the mating game?" Since Axe is a brand that is more than a personal care product, it is an aid for guys in the art of seduction, "The Gamekillers" was designed to give Axe a content platform to give guys the tools they needed to succeed via tips, advice, and insights throughout the show.

Link: http://www.canneslions.com/winners/film/win_4_5_01853.htm

Cannes Lions 2008 Bronze Awards : Internet Film : HBO VOYEUR.COM : THE WATCHER :

HBO The Watcher Full Episode
LEAKED "Watcher" episode, thrilling new series brought to you by HBO. Thrilling, scary, spooky, and horror all mixed in one.



Type Of Entry: Other Film Content
Category: Internet Film
Title: THE WATCHER
Advertiser: HBO
Product/Service: HBO VOYEUR.COM
Entrant Company, City: RSA FILMS, New York
Country: USA
Advertising Agency: BBDO NEW YORK
Country: USA
Executive Creative Director: Greg Hahn
Creative Director: David Carter, Mike Smith
Copywriter: Greg Hahn, Mike Smith
Art Director: David Carter
Account Supervisor: Jessica Maillloux
Production Company, City: RSA FILMS, Los Angeles
Country: USA
Producer: Fran McGivern
Director: Jake Scott
D.O.P/Lighting Cameraman: Paul Cameron
Editor: Dave Hehegar
Post Production: Butcher Edit
Other Credits: President of RSA Films - Jules Daly; Chief Creative Officer - David Lubars



Synopsis
A man takes on the role of a voyeur and invades peoples privacy by looking into their apartment windows.

Cannes Lions 2008 Bronze Awards : Best Use of Music : MICROSOFT : XBOX 360/'HALO 3' VIDEO GAME

Halo 3 - Official 90 Second Spot
The official full length version of the televison spot for the Halo 3 "Believe" campaign



Type Of Entry: Product & Service
Category: Best Use of Music
Title: DIORAMA
Advertiser: MICROSOFT
Product/Service: XBOX 360/'HALO 3' VIDEO GAME
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising Agency: T.A.G. SF
Country: USA
2nd Advertising Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
Creative Director: Scott Duchon, Geoff Edwards, John Patroulis
Copywriter: Mat Bunnell
Art Director: Tim Stier, Nate Able
Agency Producer: Hannah Murray
Account Supervisor: Chris McDonald
Production Company, City: MJZ, Los Angeles
Country: USA
Director: Rupert Sanders
Other Credits: Music House: Stimmund



Synopsis
It was our intent to elevate Master Chief above the commonplace "heroes" we are inundated with in everyday life. We decided to treat him exactly the same way we commemorated real heroes of the past and turn him into a real-life hero by honouring his legend the way we honour others. We needed people to believe…

Cannes Lions 2008 Bronze Awards : HUNGRY LIKE THE BRUCE : OLD SPICE BODY SPRAY

Bruce Campbell "Old Spice" commercial - Hungry Like The Wolf
Ahoy! Bruce Campbell is back with another impeccable "Old Spice" commercial!



Type Of Entry: Product & Service
Category: Best Use of Music
Title: HUNGRY LIKE THE BRUCE
Advertiser: PROCTER & GAMBLE
Product/Service: OLD SPICE BODY SPRAY
Entrant Company, City: WIEDEN+KENNEDY, Portland
Country: USA
Advertising Agency, City: WIEDEN+KENNEDY, Portland
Country: USA
Executive Creative Director: Jelly Helm/Steve Luker
Creative Director: Mark Fitzloff/Monica Taylor
Copywriter: Michael Illick
Art Director: Aaron Allen
Agency Producer: Niki Polyocan
Account Supervisor: Shelley Stevens
Advertiser's Supervisor: Carl Stealey
Production Company, City: BISCUIT FILMWORKS, Los Angeles
Country: USA
Producer: Jay Shapiro
Director: The Perlorian Brothers
D.O.P/Lighting Cameraman: Jo Willems
Editor: Michael Heldman
Music - Artist/Title: Bruce Campbell/Francois Paul-Aiche/Hungry Like The Wolf
Sound Design/Arrangement: Amber Music, LA
Post Production: Spot Welders
Other Credits: Superfad (Type Design)/H.Scott Salinas (Arranger)



Synopsis
In the second Old Spice spot featuring 80's cult film star Bruce Campbell, Bruce croons a lounge cover of Duran Duran's Hungry Like the Wolf. Women are irresistibly drawn to his charm and the scent of his Old Spice bodyspray, ending up on top of him, literally, as he continues to perform. Ahoy.

Friday, 25 July 2008

Cannes Lions 2008 Bronze Awards : DUNKELZIFFER : TENTACLE

Dunkelziffer Tentacle

This commercial demonstrates the unbearable trauma, sexual abused children suffer from.

Client: Dunkelziffer
Agency: Red Rabbit
Creative Director: Oliver Seltmann, Jan Fröscher
Copywriter: Joakim Reveman, Bjoern Ruehmann, Matthew Branning
Art Director: Bjoern Ruehmann, Joakim Reveman, Matthew Branning
Director: The Vikings
Production: Rokkit
Producer: Luke Jacobs
Director of Photography: Sam Brown
Editor: Paul Hardcastle
Sound: 750 mph
Post Production: Absolute Post London



Type Of Entry: Product & Service
Category: Fundraising & Appeals
Title: TENTACLE
Advertiser: DUNKELZIFFER
Product/Service: HELP FOR SEXUALLY ABUSED CHILDREN
Entrant Company, City: RED RABBIT WERBEAGENTUR, Hamburg
Country: GERMANY
Advertising Agency, City: RED RABBIT WERBEAGENTUR, Hamburg
Country: GERMANY
Executive Creative Director: Oliver Seltmann/Jan Fröscher
Creative Director: Oliver Seltmann/Jan Fröscher
Copywriter: Joakim Reveman/Bjoern Ruehmann/Matthew Branning
Art Director: Joakim Reveman/Bjoern Ruehmann/Matthew Branning
Account Supervisor: Regine Schild
Advertiser's Supervisor: Dorothee Kruse/Vera Falck/Julia Falck
Production Company, City: ROKKIT, London
Country: UNITED KINGDOM
Producer: Luke Jacobs
Director: The Vikings
D.O.P/Lighting Cameraman: Sam Brown
Editor: Paul Hardcastle
Sound Design/Arrangement: 750 mph
Post Production: Absolut Post London



Synopsis
The spot dramatises the lifelong trauma sexually abused children suffer from.

Cannes Lions 2008 Bronze Awards : PETRONAS : RACE

Petronas - Race



Type Of Entry: Product & Service
Category: Public Awareness Messages
Title: RACE
Advertiser: PETRONAS
Product/Service: MERDEKA 2007
Entrant Company, City: LEO BURNETT ADVERTISING, Kuala Lumpur
Country: MALAYSIA
Advertising Agency, City: LEO BURNETT ADVERTISING, Kuala Lumpur
Country: MALAYSIA
Executive Creative Director: Yasmin Ahmad
Creative Director: Tan Yew Leong
Copywriter: Yasmin Ahmad
Art Director: Yasmin Ahmad/Tan Yew Leong
Agency Producer: Sheikh Munasar (Moon)
Account Supervisor: Yazmin Lim/Nur Dayana/Sham Razni
Production Company, City: MHZ FILMS, Kuala Lumpur
Country: MALAYSIA
Producer: Rosnah Kassim
Director: Yasmin Ahmad
D.O.P/Lighting Cameraman: Low Soon Keong
Editor: Effendi (Mirage)



Synopsis
This advert is about keeping children colour blind to other races.

Thursday, 17 July 2008

Cannes Lions 2008 Bronze Awards : HUMAN TRAFFICKING AWARENESS : DIFFERENT LIVES

Radiohead, MTV EXIT and USAID - All I need

Radiohead, one of the world's top bands, has joined the MTV EXIT (End Exploitation and Trafficking) campaign, a partnership between the U.S. Agency for International Development (USAID) and MTV to raise awareness about human trafficking. The collaboration takes the Asia MTV EXIT campaign to a global audience, reaching as many as 560 million households worldwide.

"Radiohead is taking MTV EXIT to a new level and expanding the Asia campaign, which is on air, online and on the ground," said Olivier Carduner, USAID's Regional Mission Director for Asia.

As part of this effort, Radiohead is releasing a music video on MTV tomorrow (May 1) to the track All I Need, from its album In Rainbows. Filmed by Oscar-winning cinematographer John Seale ("The English Patient") and award-winning director Steve Rogers, the video depicts a day in the life of both an affluent youngster and a child making shoes in a sweatshop, sending a message that everyone plays a role in trafficking and exploitation.

Radiohead is also inviting anti-trafficking organizations to distribute information about human trafficking at their upcoming concert tour through North America, Europe and Asia. "It is cool that MTV is taking on this issue. The video is a powerful piece, and I hope that the emotion of the song will jump out at people in the context of these images of exploitation," said Radiohead's Thom Yorke.

MTV is looking for innovative ways to present important issues such as human trafficking to its audience, said Bill Roedy, Vice Chairman MTV Networks. "Trafficking is a crime that violates the basic rights of its victims: the rights to freedom, equality, and dignity."

The USAID Regional Development Mission in Asia is working with MTV to raise awareness about the causes and consequences of human trafficking in the region. USAID-funded documentaries Traffic and Sold have been broadcast throughout Asia, are posted on the MTV EXIT website (www.mtvexit.org), and are distributed rights-free in DVD format. Plans to take the campaign to rural and urban areas in Asia are underway.

USAID is funding the production of the MTV EXIT films for Asia. Top Asian pop and film stars, including Lucy Liu ("Charlie's Angels," "Ally McBeal"), Rain of South Korea, Tata Young of Thailand, Lara Dutta of India, Christian Bautista of the Philippines and Kris Dayanti of Indonesia have volunteered to narrate the films in their native languages and in English.

The campaign capitalizes on their images and MTV's brand appeal, transforming people's views about trafficking and exploitation and provides a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims.

MTV EXIT television programming is produced rights-free and is free of charge for all broadcasters and organizations. The programming is also available to be streamed and downloaded from http://www.mtvexit.org/

For more information on USAID and its programs to combat human trafficking around the world, visit http://www.usaid.gov./



Type Of Entry: Product & Service
Category: Public Awareness Messages
Title: DIFFERENT LIVES
Advertiser: MTV ASIA EXIT FOUNDATION
Product/Service: HUMAN TRAFFICKING AWARENESS
Entrant Company, City: COLMAN RASIC CARRASCO, Sydney
Country: AUSTRALIA
Advertising Agency, City: COLMAN RASIC CARRASCO, Sydney
Country: AUSTRALIA
Executive Creative Director: Rebecca Carrasco/Dejan Rasic
Copywriter: Rebecca Carrasco/Dejan Rasic
Art Director: Rebecca Carrasco/Dejan Rasic
Agency Producer: Rene Shalala
Account Supervisor: Ben Colman
Advertiser's Supervisor: Simon Goff/Charmaine Choo
Production Company, City: REVOLVER , Sydney
Country: AUSTRALIA
Producer: Michael Ritchie/Georgina Wilson
Director: Steve Rogers
D.O.P/Lighting Cameraman: John Seale
Editor: Alexandre de Franceschi
Music - Artist/Title: Radiohead/All I Need
Sound Design/Arrangement: Radiohead, Sound Reservoir
Post Production: Guillotine/Frame Set And Match
Other Credits: Lucinda Thompson (Production Designer)



Synopsis
This film tackles the global problem of human trafficking and exploitation by talking directly to a part of society which is known for its high disposable income and mass consumption - the youth culture - through an unexpected advertising channel that is inherently part of their consumer landscape - a music video. The film contains a call to action at mtvexit.org where the audience can take practical steps to help fight the problem of trafficking. MTV EXIT aims to increase awareness and prevention of human trafficking through television programmes, online content, live events, and partnerships with anti-trafficking organizations.

Cannes Lions 2008 Bronze Awards : SAFER INTERNET ACADEMY PROGRAM : EXECUTION

Type Of Entry: Product & Service
Category: Public Awareness Messages
Title: EXECUTION
Advertiser: NOBODY'S CHILDREN FOUNDATION/NASK
Product/Service: SAFER INTERNET ACADEMY PROGRAM
Entrant Company, City: McCANN ERICKSON POLSKA, Warsaw
Country: POLAND
Advertising Agency, City: McCANN ERICKSON POLSKA, Warsaw
Country: POLAND
Creative Director: Iwona Kluszczynska / Wojtek Dagiel
Copywriter: Robert Olszewski/Blanka Lipinska/Magda Komorek
Art Director: Blanka Lipinska
Agency Producer: Mira Klajnberg/Pawel Mrowka
Account Supervisor: Katarzyna Assendi
Production Company, City: DYNAMO FILMS, Warsaw
Country: POLAND
Director: Frank Vroegop



Synopsis
The campaign aims at making Polish parents more aware of what content their children can find while using the Internet without any parental advisory. This could help adults determine what is and what is not appropriate for their children.

Link: http://www.canneslions.com/winners/film/win_4_5_01662.htm

Cannes Lions 2008 Bronze Awards : WORKPLACE SAFETY AWARENESS : NAIL

Workplace Safety in NS - Story of a Nail
This is a commercial produced by Workers' Compensation Board that is meant to remind workers that even the little things can cause workplace injuries. This commercial is a film Lion winner at the 2008 Cannes International Advertising Awards Festival.



Type Of Entry: Product & Service
Category: Public Health & Safety
Title: NAIL
Advertiser: WORKERS' COMPENSATION BOARD OF NOVA SCOTIA
Product/Service: WORKPLACE SAFETY AWARENESS
Entrant Company, City: EXTREME GROUP, Halifax
Country: CANADA
Advertising Agency, City: EXTREME GROUP, Halifax
Country: CANADA
Executive Creative Director: Shawn King
Creative Director: Cliff Thompson / Anthony Taaffe
Copywriter: Bruce Whelan / Lorne Covant
Art Director: Lorne Covant
Agency Producer: Laurie Blank
Account Supervisor: Andrew Doyle / Heather Cain / Christina Biluk
Advertiser's Supervisor: Steve MacDonald
Production Company, City: RPM PRODUCTIONS, Halifax
Country: CANADA
Producer: Marc Pike / Karlie Morash
Director: Mark Zibert
Editor: Brenton McConnell
Sound Design/Arrangement: John Rosborough - RPM Productions
Post Production: Rooster
Other Credits: Chris Mably (Cinematographer), Elaine Ford (Colorist), Karen Bell (Project Manager)



Synopsis
This campaign is about inspiring people to take action in their workplace. The concept revolves around workplace safety hazards that are, quite simply, being ignored. They are each in their own way appealing for somebody to do something about the situation presented. By giving these inanimate objects very human traits, we've been able to present a very straightforward, direct message in a very emotional way.

Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : ACTOR INTERVIEW

3 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: ACTOR INTERVIEW
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Aaron Langley
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
Whudafxup with labeling people? Why are we asking? Because back in the 1980s, tobacco companies labeled African Americans as "less educated, prefer malt liquor and have problems with their own self esteem." So, assuming that this must be true because it was written in a tobacco company document, Derrick arranged an interview with African American movie star Nick Cannon. His goal? To find out how Nick's problems with self-esteem and his malt-liquor use impact his ability to cope with the rigors of his job and the trappings of stardom.

Link: http://www.canneslions.com/winners/film/win_4_5_00185.htm

Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : GUN STORE

2 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: GUN STORE
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Account Supervisor: Paul Nelson/Kate Thomson/Allison Begin
Advertiser's Supervisor: Mary Sullivan
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Aaron Langley
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
Big Tobacco labels their cigarettes with things like ultra-light, light, and low-tar, even though they can be as deadly and addictive as regular cigarettes. Offering a light death alternative must be standard procedure in the world of deadly product marketing. So, by this logic, gun companies must offer a light bullet... maybe one that just hits someone but doesn't harm them. To find out, Derrick visits a series of gun stores and asks the people behind the counters if they've ever heard of such a thing. But to their collective knowledge, nothing of the sort exists. So, Big Tobacco, whudafxup?

Link: http://www.canneslions.com/winners/film/win_4_5_00186.htm

Cannes Lions 2008 Bronze Awards : ANTI SMOKING AWARENESS : PUPPET

1 of 3 Campaign
Type Of Entry: Product & Service
Category: Public Health & Safety
Title: PUPPET
Advertiser: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING AWARENESS
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Executive Creative Director: Pete Favat/Alex Bogusky
Creative Director: John Kearse/Tom Adams
Copywriter: Marc Einhorn/Alex Russell/Evan Fry
Art Director: Mike Costello/John Parker
Agency Producer: Rupert Samuel/Chris Kyriakos
Account Supervisor: Paul Nelson/Kate Thomson/Allison Begin
Advertiser's Supervisor: Mary Sullivan
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Producer: Monica Hampton/Ben Dietz/Jim Czarencki/James Blom
Director: Eddy Moretti
D.O.P/Lighting Cameraman: Geoffrey O'Connor
Editor: Lawrence Young
Sound Design/Arrangement: Sound Lounge
Post Production: Riot NY



Synopsis
As long ago as 1969, Big Tobacco agreed to avoid advertising directed at young people. Yet, ten years later they supplied their products to be featured in the Muppet Movie. Well, maybe Big Tobacco just wasn't sure whom these big, floppy, lovable creatures really appealed to. So, our man on the street, Derrick, has designed a little experiment to find out just that. When adults start going out of their way to avoid Derrick, in his big furry, purple costume, and kids become magnetically attracted to him it kinda makes you begin to wonder whudafxup?

Link: http://www.canneslions.com/winners/film/win_4_5.htm

Cannes Lions 2008 Bronze Awards : ANTI-SMOKING : UNIMED : WAR

Unimed War



Type Of Entry: Product & Service
Category: Corporate Image
Title: WAR
Advertiser: UNIMED
Product/Service: ANTI-SMOKING
Entrant Company, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Creative Director: Fabio Fernandes/ Eduardo Lima
Copywriter: Eduardo Lima/Ricardo Jones
Art Director: Airton Carmignani
Agency Producer: Adriano Costa
Account Supervisor: Julieta Monteiro/Mauro Menezes/Malu Miranda
Advertiser's Supervisor: Marcelo Giannubilo/ Mauro Madruga
Production Company, City: TRIBBO POST, Sao Paulo
Country: BRAZIL
Producer: Tribbo Post Team/ F/Nazca S&S Team
Director: Luiz Adriano/ Airton Carmignani/ Ricardo Jones
D.O.P/Lighting Cameraman: Edson Luciano
Sound Design/Arrangement: Tesis/ Silvio Piesco
Post Production: Tribbo Post Team
Animation: Tribbo Post Team
Other Credits: Mock up by: Andre Tozzini



Synopsis
This is a stop motion animation using cigarettes to create war scenes.

Cannes Lions 2008 Bronze Awards : MOBILE TELEPHONE NETWORK : MTN : CLAP

Type Of Entry: Product & Service
Category: Corporate Image
Title: CLAP
Advertiser: MTN
Product/Service: MOBILE TELEPHONE NETWORK
Entrant Company, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: METROPOLITANREPUBLIC, Johannesburg
Country: SOUTH AFRICA
2nd Advertising Agency, City: THE JUPITER DRAWING ROOM SOUTH AFRICA, Johannesburg
Country: SOUTH AFRICA
Creative Director: Peter Khoury, George Low, Paul Warner, Graham Warsop
Copywriter: Konstant van Huyssteen, Cara Messias
Art Director: Wesley Phelan, Shane Forbes, Haydn Townsend
Agency Producer: Noeleen Burley
Account Supervisor: Danielle Sneiders, Talia Backos
Advertiser's Supervisor: Bernice Samuels
Production Company, City: VELOCITY FILMS, Johannesburg
Country: SOUTH AFRICA
Producer: Helena Woodfine
Director: Greg Gray
D.O.P/Lighting Cameraman: Paul Gilpin
Editor: Ricky Boyd, Deliverance
Music - Artist/Title: Shirley Ellis
Sound Design/Arrangement: Lorens Persson, Sterling Sound



Synopsis
You can do anything. MTN is a South African communications company which empowers the individual to start something amazing. In keeping with MTN's philosophy of celebrating the small guy, this ad was shot for the people, with the people: Hillbrow, Johannesburg, is touted as one of the most violent areas worldwide, yet it remains a community. We wanted to demonstrate people coming together in a country where no one speaks to each other, and invite everyone to come down to the street and participate in something bigger than themselves.

Link: http://www.canneslions.com/winners/film/win_4_4_03117.htm

Cannes Lions 2008 Bronze Awards : VOLKSWAGEN : TOY STORY

Volkswagen 'Toy Story' - See Films Differently.
If you thought Toy Story was just an animation about a kid who likes to plays with toys, think again. Check out this clip for a conspiracy theory about the real message behind the film -- you'll never look at Buzz Lightyear in the same way again!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.



Type Of Entry: Product & Service
Category: Corporate Image
Title: TOY STORY
Advertiser: VOLKSWAGEN
Product/Service: VW
Entrant Company: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Executive Creative Director: Jeremy Craigen
Creative Director: Jeremy Craigen
Copywriter: Graeme Hall/Gavin Siakimotu
Art Director: Gavin Siakimotu/Graeme Hall
Agency Producer: Sarah Browell
Account Supervisor: Charlie Elliot/Dudley Desborough
Production Company, City: RATTLING STICK, London
Country: UNITED KINGDOM
Producer: Kirsty Burns
Director: Andy Mcleod
D.O.P/Lighting Cameraman: Alwin Kulcher
Editor: Richard Orrick (Work)
Sound Design/Arrangement: Toni (Wave)



Synopsis
This advert is about Volkswagen supporting Independant Cinema.

Another Versions
Volkswagen 'Mary Poppins' - See Films Differently.
Ever wonder what Mary Poppins was really about? According to this film conspiracy it's the Exorcist with songs!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.



Volkswagen 'Star Wars' - See Films Differently.
Ever wonder what Star Wars was really about? According to this film conspiracy it's actually just a remake of the Wizard of Oz - Luke is Dorothy and C3PO is the Tin Man!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.


Volkswagen 'Ghostbusters' - See Films Differently.
Thought Ghostbusters was just a light-hearted tale about supernatural happenings in New York? How wrong you are. Check out this clip for a conspiracy theory about the real message behind the film -- apparently it's a health warning about the obesity crisis in America!

The clip's been produced as part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.