At this year's ADFEST, out of 495 entries for Outdoor Lotus, only 21 awards were presented including one gold, eight silvers and 12 bronzes, and this year there was no Best of Show.
The only gold trophy was awarded to DDB Sydney for its work entitled 'Gum By Numbers-Marilyn' for Hubba Bubba Gum in the category for Street Furniture. The agency also won a silver award for Hubba Bubble.
DDB New Zealand won two silver trophies for its campaigns for SKY Television – Discovery Channel in the category of Three Dimensional large/ Highway Billboards, two Bronzes, one for Sky TV 'Superman Britomart', the other for Sky TV Discovery Channel, and two finalist for Sky TV 'The Break Up' and Sky TV Discovery Channel.
JWT Sydney won Bronze for the Thrifty 'Free Placement' concept.
BREWTOPIA WINS AT TV LOTUS
Clemenger BBDO, Melbourne won Silver for Pure Blonde 'Brewtopia' and a finalist for HBA 'Kid's Dental', Leo Burnett Sydney won Bronze for Bundaberg Rum 'Only in Australia', and DDB Auckland was a finalist for the DVD Unlimited campaign.
ADIDAS WINS AT 360 LOTUS
This year, ADFEST received 67 entries; only three of them were awarded 360 Lotus awards including the adidas All Blacks 'Billboard' via TBWA\ Whybin Auckland (with 180 Amsterdam). BWM Sydney was one of only six finalists, for Virgin Money Home Loans 'Everlasting Love'.
EARTH HOUR WINS GRAND PRIX (BEST) AT DM LOTUS
Leo Burnett Sydney's Earth Hour campaign won Gold and overall Best of DM, DDB Auckland won Bronze for Sky TV Fresh Channel 'Tissue Box' (dimensional mail) and a finalist for Sky TV 'The Prestige' (flat mail), AIM Proximity Auckland won Bronze for Educational Software 'Academic Excellence Sandwich Board', M&C Saatchi/Mark, Sydney won Bronze for Audi S3 'Not for Everyone' and a finalist for British Council 'Meet Your Hero', and DDB Sydney was a Finalist for VW 'Short Car Songs'.
EARTH HOUR WINS AT INNOVA LOTUS
Out of 53 entries received, the Grande INNOVA and one INNOVA Lotus award went to ground Tokyo for its work entitled 'Freedom Project' for Nissin Cup Noodle. The judging panel also presented three INNOVA Lotus awards to Projector from Tokyo, Earth Hour from Leo Burnett, Sydney and Hakuhodo Kettle from Tokyo.
PRESS LOTUS
M&C Saatchi, Sydney won Silver for the Herringbone campaign, while DDB Sydney had two finalists for Tonka Toys 'Sandpit' campaign, DDB Auckland was a finalist for Sky TV 'Paris in Prison'
POSTER LOTUS
M&C Saatchi, Sydney won Bronze for Polo 'Trust Fund'.
RADIO LOTUS
DDB Auckland won Bronze for Sky TV's Sky Movies campaign and Clemenger BBDO, Melbourne was a finalist for RACV Car Loans 'Disclaimer'.
CYBER LOTUS
Leo Burnett Sydney won a Bronze for Wesley Mission 'Homeless Man', while Clemenger Blue Melbourne had two finalists, one for National Australia Bank 'Celebration Dance' website and 'Xtreme Christmas' in the Games category.
FILM CRAFT LOTUS
The Sweet Shop, Auckland won Gold for Direction and Bronze for Production Design for Tooheys Extra Dry 'HarvesTED', Film Construction Auckland for Direction for Water Safety 'Baby in the Water', Goodoil Sydney won Bronze for Cinematography for Landcruiser 'Born of the Earth', @radical.media won Bronze for Special Effects for Honda CR-V 'Dress for it', Leo Burnett Sydney won Bronze for Music for McDonald's 'See Things', Liquid Studios, Auckland won Bronze for Sound Design for Sol 'Sol City'. Finalists for Curious Films, Auckland (3), Revolver, Sydney (3), Soma Films, Sydney (2), Goodoil Films, Sydney (2), Leo Burnett Sydney (1) and Cirkus, Auckland (1).
Credit Link: http://www.campaignbrief.com/2008/03/adfest-ddb-sydney-win-only-gol.html
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