Blue Dragon's BIG SHADOW wins award
Posted Jun 24th 2007 4:15PM by Dustin BurgFiled under: News
Microsoft's 360 sales in Japan may be borderline sad and depressing, but at least their ad campaigns are winning awards. Blue Dragon's marketing campaign BIG SHADOW won a coveted Canneslion award for best outdoor advertisement. The BIG SHADOW campaign can be seen here and took place in Japan where they projected people's shadows on a nearby building that morph into Blue Dragon creatures. The campaign also went online featuring a live feed of the fun and interaction with the shadows. It's quite the creative experience and well worth an award. Now only if Microsoft could translate an advertising award into Xbox 360 hardware sales then we think things would be good in Japan.[Thanks Jonah Falcon, Via Joystiq]
Type Of Entry: AMBIENT
Category: Ambient: Stunts & Live Advertising
Title: BIG SHADOW
Advertiser/Client: MICROSOFT CORPORATION (JAPAN)
Product/Service: XBOX360
Entrant Company, City: GT, Tokyo
Country: JAPAN
Advertising Agency, City: GT, Tokyo
Country: JAPAN
Creative Director: Koshi Uchiyama
Art Director: Naoki Ito
Producer: Yasuhisa Kudo
Other Credits: Kensuke Senbo/ZOOLIB/Daima Kawamura/projector/NON-GRID/IMG SRC/mashstudio/29970/ETHER
Credit Link: http://www.canneslionslive.com/outdoor/win_2_5_00271.htm
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