Thursday 8 May 2008

‘Whalezilla’, targeting Japan’s finicky youth with its deliberately cute


Leading Sydney-based commercial production company, Plaza, will release an innovative 30 sec. Web Film this week titled ‘Whalezilla’, targeting Japan’s finicky youth with its deliberately cute and culturally sensitive charm.Director Allan Moore developed the concept and script and designed the whale costume and set with a nod to Japanese Anime and the iconic clunkiness of the original 1956 Godzilla movie.“I wanted to utilise the stylised cuteness that appeals to the young Japanese, presenting whales with the kindness and intelligence that all marine mammals are renowned for." ‘Whalezilla’ was donated to The Whale & Dolphin Conservation Society by the Plaza team who contributed their services on a voluntary basis. It will be part of the ongoing WDCS whaling campaign. The spot will be released through online networking sites, YouTube, Facebook and My Space, as well as through key environmental websites, blogs and the society’s website, www.wdcs.org. Plaza’s Pete Masterton said he was delighted to support Alan’s work for this cause: “Speaking directly to kids in Japan is a novel way to promote marine conservation."Project Name: Whalezilla Client: The Whale & Dolphin Conservation Society (WDCS) Production Company: Plaza Director & Writer: Allan MooreProducer: Michelle CoassinDoP: Alex DufficyEditor: Dan Mitchell - Mike Reed & Partners Post Production (MRPPP)Visual Effects & Post Production: Rosano Lepri (MRPPP)Colourist: Scott MacLean - Cutting EdgeMusic: Andrew Lancaster & David McCormack – SupersonicCostume Artist: Marty JayArt Finishing: Celia CurtisLighting: Nick De Laine & Scott Leeson - Nick De Laine Lighting Talent: Cinzia Coassin as Whalezilla


With thanks: Clapper Loader - Jack Mayo; Lambert Productions; Atlab Australia; Erth Visual & Physical Inc