Creative at Large TBWA\Asia Pacific
John Merrifield Quite a number of people have taken to calling AdFest the Cannes of Asia. Isn't that setting the sights a bit low?Let's take a look at the two and see how they stack up. Hell, since this is advertising and we're into scoring things, let's make it a competition.Nice weather and a sandy beach: Evens (depends on whether you're a tropical or temperate junkie)Delegates from numerous points of the compass: Cannes (just)Percentage of men behaving badly: AdFestPercentage of Japanese men behaving badly: AdFest x 2Likelihood of bumping into Russian mobster spreading largesse: AdFestDrive pasts by Arab oil money compensating for small willy's: CannesMultimillion-dollar floating cocktail cabinets: CannesGrace and charm of restaurant personnel: AdFest x 3Chances of festival draining annual entertainment budget: CannesLadies of negotiable virtue with penchant for leopard-print undergarments: AdFest Ladies of negotiable virtue with penchant for leopard-print undergarments who just happen to be mother and daughter: CannesPercentage of shortlist to have never actually run: AdFest (just)Impartial judging: (obviously a trick question) Ability of trophies to be singled out by airport security in hand luggage: CannesAbility of trophies to be surprisingly robust Petanque substitutes: AdFestThere you have it. AdFest larges it over Cannes by a score of two to one. Perhaps the question people should really be asking is whether Cannes is the AdFest of Europe? Of course, the one thing lowering the curve is the fact that Cannes also has separate film and porn festivals.Vinit? Jimmy?I think we've just cracked the next ten years.
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