Facebook to Buy WhatsApp in $16 Billion Deal -- That's $36 Per Monthly Active User

 

 

 

 

 

 

Thursday • February 20, 2014 Facebook to Buy WhatsApp in $16 Billion Deal -- That's $36 Per Monthly Active User Big Price Brings 450 Million Active Users Under Facebook Umbrella This is how badly Facebook wants to keep growing. Full Article Ford Splits With Longtime TV Pitchman Mike Rowe Ex-'Dirty Jobs' Host Endorsed Ford Cars, Trucks for Seven Years Ford has no plans to cast another celebrity pitchman in Mr. Rowe's place. Full Article Digital Is Selling More Soap Than It Gets Credit For: Nielsen Study Google, Facebook Underestimated By Marketing-Mix Models in Survey Backed by Seven Top CPG Players Research by a consortium of packaged-goods marketers found marketing-mix models underestimate ROI from Facebook ads by as much as 48%. Full Article The Weirdly Fascinating Social Science of Selfies Sample Finding: Women Average 150% Higher Head-Tilt Compared to Men Women tilt their heads more than men, and do it the most in Sao Paolo. Science! Full Article What You Can Learn From Adkeeper's Epic Fail (And Pivot) Can Scott Kurnit Pull a Rabbit Out of His Hat With Keep? It was a hot startup with a proven, charismatic founder and a premise almost too good to be true -- and it was. Full Article What Agency Exec Ben Palmer Will Ask Julian Assange at SXSW And What Brands Might Learn From the Exchange Barbarian Group chairman will host a video Q&A with the WikiLeaks founder, who's still holed up in a London embassy. Full Article Unilever's Bertolli Appoints Mother to Global Ad Task Italian Brand Has a History of Gay-Friendly Advertising Italian pasta and olive oil brand has a history of gay-friendly advertising. Full Article Cheil and Korean Museum Spotlight 'Invisible People' Exhibit on Refugees Uses 3D Printing, Smartphones to Draw Attention to their Stories Cheil Worldwide conceived a Seoul museum exhibit about refugees that uses technology -- 3D printing and smartphones -- to tell their stories. Full Article Read all the Latest News at Ad Age Unsubscribe  |  Manage Newsletters  |  Subscriptions  |  Advertise With Us

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