Friday, 21 February 2014

Facebook to Buy WhatsApp in $16 Billion Deal -- That's $36 Per Monthly Active User

Thursday February 20, 2014
Facebook to Buy WhatsApp in $16 Billion Deal -- That's $36 Per Monthly Active User
Big Price Brings 450 Million Active Users Under Facebook Umbrella
This is how badly Facebook wants to keep growing.
Full Article
Ford Splits With Longtime TV Pitchman Mike Rowe
Ex-'Dirty Jobs' Host Endorsed Ford Cars, Trucks for Seven Years
Ford has no plans to cast another celebrity pitchman in Mr. Rowe's place.
Full Article
Digital Is Selling More Soap Than It Gets Credit For: Nielsen Study
Google, Facebook Underestimated By Marketing-Mix Models in Survey Backed by Seven Top CPG Players
Research by a consortium of packaged-goods marketers found marketing-mix models underestimate ROI from Facebook ads by as much as 48%.
Full Article
The Weirdly Fascinating Social Science of Selfies
Sample Finding: Women Average 150% Higher Head-Tilt Compared to Men
Women tilt their heads more than men, and do it the most in Sao Paolo. Science!
Full Article
What You Can Learn From Adkeeper's Epic Fail (And Pivot)
Can Scott Kurnit Pull a Rabbit Out of His Hat With Keep?
It was a hot startup with a proven, charismatic founder and a premise almost too good to be true -- and it was.
Full Article
What Agency Exec Ben Palmer Will Ask Julian Assange at SXSW
And What Brands Might Learn From the Exchange
Barbarian Group chairman will host a video Q&A with the WikiLeaks founder, who's still holed up in a London embassy.
Full Article
Unilever's Bertolli Appoints Mother to Global Ad Task
Italian Brand Has a History of Gay-Friendly Advertising
Italian pasta and olive oil brand has a history of gay-friendly advertising.
Full Article
Cheil and Korean Museum Spotlight 'Invisible People'
Exhibit on Refugees Uses 3D Printing, Smartphones to Draw Attention to their Stories
Cheil Worldwide conceived a Seoul museum exhibit about refugees that uses technology -- 3D printing and smartphones -- to tell their stories.
Full Article
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