What if those closest, were the furthest away? Bert's Story

Australians have loved and connected over Tim Tam biscuits for 50 years and we’re thrilled to be able to celebrate this milestone with a year of togetherness on a large scale. Each element of the integrated campaign, from the reunion in Winton to our advertising campaign, long-form content and on-pack promotion highlight what we believe has allowed the humble biscuit to remain Australia’s favourite chocolate biscuit – its ability to connect all Aussies.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Jen Speirs
Managing Partner: Kate Sheppard
Senior Account Director: Alex Ball
Account Executive: Emily Frost
Social Strategy Lead: Karalee Evans
Social Content Manager: Ben Harrison
Head of Onscreen Production: Brenden Johnson
Senior Editor: Mark Parry
Production Coordinator: Rebecca Whitehead
Published: April 2014