The Titanium and Integrated Lions are symbolic of the most innovative and ground-breaking thinking.

Mark Tutssel
Chief Creative Officer
Leo Burnett Worldwide
Chicago, USA


The Titanium and Integrated Lions are symbolic of the most innovative and ground-breaking thinking. Without a doubt, this category gives the world a glimpse into the future of our industry. These Lions are only given to the freshest ideas of the year – the kind of ideas that will serve to charter new territory for the industry. In short, these are the most precious and prestigious Lions to win.
This is precisely why I am honoured, excited and eager to lead this year’s world-class jury as we search for this year’s winners. Every person in this industry finds themselves in an exhilarating new universe which presents us with an infinite canvas and a world of limitless creative opportunities. The Titanium and Integrated Lions jury is on a quest to seek out the teams that took advantage of this unparalleled chance and showed everyone where we’re collectively headed.
I believe the winning ideas will be those that are so unique, new and pure that they cannot be labelled in a conventional way. They are the kind of ideas that make people sit up and take notice. They are ideas that defy categories. They are ideas that, like our ever-changing industry, continue to evolve with breakneck velocity. Ideas that are relevant to people’s lives and truly understand today’s on-demand culture. Ideas that are exceptionally engaging to interact with. In short, we will seek out ideas that captivate, that fascinate, that activate.
The Titanium and Integrated Lions are at the forefront of the world’s most intense competition. I look forward to sharing the freshest work of the year with you.


Credit Link: http://www.canneslions.com/festival/juries.cfm?juryid=9