Wednesday 19 June 2013

Why Adland Should Listen for a Twang at Tonight's 'Voice' Finale

 
Tuesday June 18, 2013
Why Adland Should Listen for a Twang at Tonight's 'Voice' Finale
Country Moving Up on Madison Avenue's Hit Parade
The big winner of "The Voice" may be country music, which drew $1 billion in sales last year and is attracting advertisers.
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Video
Cannes Lions Jury President: Branded Content is Permeating Advertising
See video with Scott Donaton, the new global chief content officer at Universal McCann, on the evolution of branded content.
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AOL Expands Makers to Include Women on the Rise in Business
AOL is also hosting its first Makers conference in February, with TED-like ambitions.
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Clear Channel Visits Cannes to Push Creativity in Billboards, 'the Last Mass Medium'
Too many up-and-coming creatives are focusing on TV and digital ads, according to Clear Channel Outdoor, which has gone to Cannes to make its case.
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Microsoft Builds Its Own iAd for Windows 8 Apps
The new ad units are meant to revisit what a banner can be.
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Xbox, Playstation Prep For Bruising Ad-Spending Battle
PlayStation 4 and Xbox One will go on sale simultaneously this fall in time for the holiday season. That sets the stage for a major spending surge.
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