Wednesday 26 June 2013

Agency CEO Change Sets Up Battle Of the Brothers

Wednesday June 26, 2013
Samsung's Big-Money Celebrity Signings Are Dominating Viral Video
Korean Electronics Giant Takes To Two Spots, With Jay-Z and Usher
Videos from Jay-Z and Usher have garnered a total of 50.9 million views for Samsung since their recent debuts.
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Campbell Mithun Names Rob Buchner CEO
Shift Sets Up Battle of Brothers in Minneapolis
Longtime Fallon exec Rob Buchner is moving to CEO of Campbell Mithun, where he will compete with his brother: Fallon CEO Mike Buchner.
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Mindshare's Antony Young on Cannes: Smart Brands Find Ways to Plan Campaigns Less
Reflecting Events in Real Time and Adapting to Consumer Response
We all need to be more fluid. How you respond could well be more important than what you plan.
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Dow Jones Will Cut Some Jobs as Company Unifies Newsrooms
Also Adds Posts to Cover Topics Like Tech and Mergers and Acquisitions
News Corp.'s Dow Jones is eliminating some jobs as it unifies newsrooms at The Wall Street Journal and Dow Jones Newswires.
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Mashable Taps New York Times VP as Its First Chief Revenue Officer
Times Veteran Seth Rogin Will Seek to Bolster Branded Content and Events
Seth Rogin will seek to bolster branded content and events at Mashable in addition to pursuing ad sales.
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Five Things Facebook Should Have Included When It Rolled Out #Hashtags
What About Sharing the Love With Developers? How About Metrics for Brands?
It won't be long before we all bend to Facebook hashtags with ad dollars and promotions, but they're currently majorly underwhelming.
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Grey Poupon's Iconic Ad Transformed into Print Supporting LGBT Community
Classic Commercial Updated in Honor of National Pride Month
In honor of National Pride Month, Grey Poupon and Crispin Porter & Bogusky transform one of the key scenes from the "Pardon Me" commercial.
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