Big U.S. Advertisers Boost 2012 Spending By Slim 2.8% With a Lift From Tech

 

Monday • June 24, 2013 Big U.S. Advertisers Boost 2012 Spending By Slim 2.8% With a Lift From Tech Google, Amazon Each Pump $2 Billion Into Global Ads And Promotion The 100 Leading National Advertisers spent an estimated $104.5 billion on U.S. advertising last year, according to Ad Age DataCenter's analysis. Full Article 'Dumb' Dominates Cannes Lion Hunt Three of the Six Grands Prix Won By the U.S. Came From One Agency: Pereira & O'Dell Small-budget marketers from small countries stood tall at the Cannes Lions International Festival of Creativity. Full Article Acura Puts $78M Behind Its Maiden Mullen Campaign Futuristic TV Pitch for MDX Aims at 'the Enlightened With 'Made for Mankind' Tagline Acura is about to unleash the priciest campaign in the brand's history -- and its first from agency Mullen -- with the lofty premise that it's "Made for mankind." Full Article Kraft Foods Emerges as the Big Spender Post-Company Split North American Pure-Play Beefs Up Base; Mondelez Focuses on Global Growth The marketer plans to pump more than $100 million into brand-building in the second half of this year. Full Article Magazines' iPad Editions See 24% Ad Boost in Q1 Kantar/PIB Report Shows Uptick, But Buyers Seek More Performance Data From Publishers "There's real growth in marketers saying 'Let's move on, let's go into this platform,'" said Chris Kevorkian, chief marketing officer at the MPA-Association of Magazine Media. Full Article Now That 'Duck Dynasty' Has Jumped the Shark, Time to Get Back to 'Reality' Good Writing Will Get the Guys Back on Brand Willie, Uncle Si and the guys are getting a little off brand. Some solid writing can fix that. Full Article Read all the Latest News at Ad Age Unsubscribe  |  Subscriptions  |  Advertise With Us

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