Motorola - Empower the People

Here’s one of the most talked-about spots of the Super Bowl this year, created for the Motorola Xoom tablet.

Notice the not-so-subtle reference to that historic 1984 spot by Apple, except this time, Motorola is the one throwing the hammer. Except for that lucky Motorola Xoom owner, everyone else is dressed in white, moping around like expressionless sheep.

With a quick look at the multitouch capability of the Motorola Xoom, we get a quick hint of its graphics power. But the message here is that the Motorola Xoom is a transcendent product, powerful enough to make people take out their white Apple earbuds and learn to live again.

True? Maybe. Skillful piece of propaganda? Definitely.

Your opinion? Please discuss in the comments.