Saturday, 19 January 2013

What +John C. Dvorak needs to understand about Google+ and Twitter.



Mike Elgan

04:27 (edited)  -  Public
What +John C. Dvorak needs to understand about Google+ and Twitter.

If Costco were having a two-for-one sale on a nice Bordeaux, writer and podcaster +John C. Dvorak would be first in line. As both a lover of Bordeaux and a savvy financial guy, he wouldn't dream of saying: "No, I just want one bottle, even though two bottles are the same price."

Yet that's what he does with social networking. And he's not alone. A LOT of people do this. Let me explain.

John's podcast, called +No Agenda, which he does twice a week with Podfather+Adam Curry, often talks about the pros and cons of Google+, as they did on yesterdays' broadcast. In the episode (which had a hilarious segment about Google+, by the way -- listen to the link below starting at 10:30 for the Google+ bit), John expressed his preference for Twitter over Google+.

http://mp3s.nashownotes.com/NA-479-2013-01-17-Final.mp3

First of all, John belittled the value of having a verified account -- this from a guy forced to use "TheRealDvorak" rather than JohnCDvorak on Twitter because some troll is using his unverified name on Twitter.

Anyway, not using Google+ because you prefer Twitter is like turning down a free bottle of Bordeaux.

Why? Because by posting your tweets on Google+, then auto-posting on Twitter, gives you both for the price of one.

Personally, I view Twitter as an extension of Google+. I post on G+, and Twitter tweets just happen. I started out doing this to save time. But I got in four months the same follower count on Google+ that it took me four years to get on Twitter.

Here's how to auto-post to Twitter.

Go to ManageFlitter and sign up for a "Pro" account. (It's cheap.) Then, go to the following link and add the URL to your Google+ profile to auto-post to Twitter.

http://manageflitter.com/powerpost/plus

That's it! Now, when you want to send a "tweet," you just do it on Google+. The item is posted here, and also on Twitter.

Of course, if you want to exceed the 140 character limit, or post a video or post a dozen pictures, you can just do that without the fascist, arbitrary requirement to cram your ideas into 140 characters of ASCII.

Links on Twitter go back to the Google+ post where people can have a civilized conversation, rather than the barbaric @ mention gymnastics required on Twitter.

Posting on Twitter and Google+ is identical in terms of effort. The only difference is that posting on Twitter = one bottle of bordeaux and posting on Google+ = two.

It also needs to be said that you get audience MUCH faster on Google+. John has been devoted to Twitter for years, and has a respectable 86k followers.

He's barely posted on Google+, and has already gotten into 25k circles. By posting on Google+ and auto-posting to Twitter, John's G+ following would exceed his Twitter following within a year, driving more traffic to his columns, more listeners to his podcast and -- by the way -- more donations to his listener-supported podcast.

Why would +John C. Dvorak turn down this free bottle of bordeaux? Especially since the second bottle will grow into the only one big enough to matter.