The New MacBook Air Envelope Ad

The New MacBook Air Envelope Ad

The new MacBook Air, or AirBook, was presented minutes ago at Macworld Conference & Expo in San Francisco, CA. This piece of machinery will set you back $1799 for the standard version. The very much optimized will set you back another $1299.

Update: The song is by Yael Naim and can be found on her album "Yael Naim" from 2007. The song is named "New Soul"






Full Credits
Client: Apple
Agency: TBWAMedia Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Art Director: Demian Oliveira
Senior Copywriter: Krista Wicklund
Agency Broadcast Producer: Mike Refuerzo, Perrin Rausch
Production Company: Green Dot Films
Director: Mark Coppos, Virginia Lee
Director of Photography: Rob Doumitt
Editorial Company: Mad River Post E
ditor: Lucas Eskin
Post Production: Company 3
Post Producer: Gavin Miljkovich, Stefan Sonnenfeld