Cannes Lions 2008 Bronze Awards : Other Screens : NEW WORLD OF COKE

Happiness Factory Coke New World


Type Of Entry: Other Film Content
Category: Other Screens
Title: NEW WORLD OF COKE
Advertiser: THE COCA-COLA COMPANY
Product/Service: COCA-COLA
Entrant Company: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Advertising Agency: WIEDEN+KENNEDY AMSTERDAM
Country: THE NETHERLANDS
Executive Creative Director: John Norman/Al Moseley
Creative Director: Rick Condos/Hunter Hindman
Copywriter: Rick Chant
Art Director: Barney Hobson
Agency Producer: Sandy Reay
Account Supervisor: Ryan Lietaer
Advertiser's Supervisor: Nick Felder
Production Company, City: PSYOP, New York
Country: USA
Producer: Mariya Shikher
Director: Todd Mueller/Kylie Matulick
Editor: Brett Nicoletti/Cass Vanini/Brett Goldberg
Music - Artist/Title: Original compostion by Human
Sound Design/Arrangement: Amber Music
Animation: Psyop



Synopsis
The World of Coca-Cola is the #1 indoor attraction in Atlanta and the #2 corporate attraction in the world. Opened in 1990, World of Coca-Cola has averaged around 800,000 visitors per year since its conception. Aiming at going one step further and keeping up with the new generation of corporate attractions, the New World of Coca Cola opened to visitors in April 2007. For this launch, Coke asked our agency to develop an opening film that would encapsulate the essence of the Coca-Cola Company and the Coke side of life. We came up with the idea of taking the visitors into a behind-the-scenes documentary about the Happiness Factory, where a film crew does an entertaining series of interviews of the workers going about their business. For this film, real people working at Coca Cola were interviewed and their responses placed in the mouth of the animated characters of the Happiness Factory, creating a unique, genuine and funny documentary on the brand.

Link: http://www.canneslions.com/winners/film/win_4_6_02867.htm

Old Historical
Coca-Cola - Happiness Factory (Coke)