Cannes Lions 2008 Bronze Awards : Best Use of Music : MICROSOFT : XBOX 360/'HALO 3' VIDEO GAME

Halo 3 - Official 90 Second Spot
The official full length version of the televison spot for the Halo 3 "Believe" campaign



Type Of Entry: Product & Service
Category: Best Use of Music
Title: DIORAMA
Advertiser: MICROSOFT
Product/Service: XBOX 360/'HALO 3' VIDEO GAME
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising Agency: T.A.G. SF
Country: USA
2nd Advertising Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
Creative Director: Scott Duchon, Geoff Edwards, John Patroulis
Copywriter: Mat Bunnell
Art Director: Tim Stier, Nate Able
Agency Producer: Hannah Murray
Account Supervisor: Chris McDonald
Production Company, City: MJZ, Los Angeles
Country: USA
Director: Rupert Sanders
Other Credits: Music House: Stimmund



Synopsis
It was our intent to elevate Master Chief above the commonplace "heroes" we are inundated with in everyday life. We decided to treat him exactly the same way we commemorated real heroes of the past and turn him into a real-life hero by honouring his legend the way we honour others. We needed people to believe…