AOL's Smart New Tactic to Win TV Ad Dollars

 

Tuesday • April 30, 2013 Bonnier Sells Ski and Skiing, Magazines Bought as Part of 'Time 18' Print Businesses Had Diminished Ski and Skiing were part of the 18 magazines that Time Inc. sold in 2007, establishing Bonnier in the United States. Full Article AOL Fishes Where TV Dollars Are: Mediaocean AOL is getting integrated into Mediaocean, the predominant software platform that agencies use to buy TV advertising. Full Article Hulu Touts New Shows, 4 Million Subscribers Hulu showed off an ambitious schedule of original shows at its NewFront pitch on Tuesday, as well as metrics intended to demonstrate its competitiveness with other powerful platforms. Full Article It's Time for TV Networks to Guarantee Big Bundled Audiences, Quickly If advertisers and agencies can't get reach from TV fast enough, without using too many spots and too much time, they will get it elsewhere. Full Article Fueled by Pay Wall, New York Times Passes USA Today for No. 2 Spot USA Today does not charge for online access, relying entirely on advertising for digital revenue. Full Article Yahoo: Yes, We're Still a Media Company Yahoo is trying to show there's room for media in Marissa Mayer's tech-focused Yahoo. Full Article Read all the Latest News at Ad Age Unsubscribe  |  Subscriptions  |  Advertise With Us

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