shots' Top Ten Interactive of 2010
22 December 2010
The world was gripped by economic doom and gloom, but the creative industry still had plenty to be happy about in 2010. Each week great work dropped into shots' inbox and picking our favourites was never going to be easy, but we've whittled the list down and present to you our top 10 interactive campaigns from 2010.
Google Chrome Ball
The Flash-based game on YouTube is a Race across the Internet and encourages users to help the ball keep rolling with a range of online trivial challenges that utilise the diverse tools of Google. youtube.com/user/chromefastball
Arcade Fire: The Wilderness Downtown
Chris Milk and Aaron Koblin's immersive interactive video for Arcade Fire track We Used To Wait takes its viewers back to where they grew up with clever use of HTML5 and Google Earth in the Chrome browser. thewildernessdowntown.com
COI: Choose a Different Ending
This interactive anti-knife crime spot from AMV BBDO and Mad Cow snared the Grand Prix for Good at Cannes and highlights the potential seriousness and consequences of real life decisions.
youtube.com/user/adifferentending
The Flash-based game on YouTube is a Race across the Internet and encourages users to help the ball keep rolling with a range of online trivial challenges that utilise the diverse tools of Google. youtube.com/user/chromefastball
Arcade Fire: The Wilderness Downtown
Chris Milk and Aaron Koblin's immersive interactive video for Arcade Fire track We Used To Wait takes its viewers back to where they grew up with clever use of HTML5 and Google Earth in the Chrome browser. thewildernessdowntown.com
COI: Choose a Different Ending
This interactive anti-knife crime spot from AMV BBDO and Mad Cow snared the Grand Prix for Good at Cannes and highlights the potential seriousness and consequences of real life decisions.
youtube.com/user/adifferentending
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