Viral Marketing: Diesel SFW XXX

Diesel's naughty montage of 1980s porn films using cartoon animation to cover up explicit scenes, just, for its 30th anniversary


DATE 02/10/2008
MEDIA TYPE Non-Traditional
Agency The Viral Factory, London
Creatives The Viral Factory
Agency Producer The Viral Factory
Production The Viral Factory, London
Director The Viral Factory
Producer Jon Stopp
Editor Rob Hill
Post Production Unit, London
Sound Production Unit, London DESCRIPTION
OK, a word of warning before you view this viral - it's a little porny. Got your monitor hidden? Strapped those headphones in? Made sure Angela from accounts can't peek over your shoulder? Good stuff, cause although this piece may call itself SFW (Safe For Work for those of you who have never seen rude bits on the interweb) it's baseline content certainly isn't! Fired out to advertise the amazing sounding Diesel Dirty 30 birthday party - www.diesel.com/xxx/ - the spot from viral marketing masters The Viral Factory censors some grotty clips with hand-animated and CGI mastery. The result is an inspired, hilarious and desperately unsexy trawl through remarkable set pieces and innovative ... errr ... ice-cream eating. Best party in our whole life? Hell yeah!