Sunday, 19 April 2009

Philips Carousel - Making Of Philips Carousel

Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence.

This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.

Yes, this film does share some creative similarities with pieces weve posted in the past. However, it is the mode of distribution thats really got me excited as the frequency of these types of projects are increasing.

As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums.

Tribal DDB, Amsterdam
Global Creative Director: Neil Dawson
CD: Chris Baylis
Senior Project Manager: John Reardon
Producer: Jeroen Jedeloo, Iwona Echt
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Account Planner: Sean Chambers
Technical Lead: Jan Willem Penterman

Production Company: Stink Digital
Executive Producer: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
Director: Adam Berg
DoP: Fredrik Backar

Service Facilities: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca

Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel

Production Company: Stink Digital
Executive Producer: Mark Pytlik
Project Manager: Christophe Taddei
Lead Developer: Ian McGregor
Key Developers: Vincent Roman, Jamie Copeland, Matt Sweetman
Additional Development: Pierre L. Thiebaut
Design: Eric Chia
Title Sequence & Trailer: Maximiliano Chanan, Odin Church

Philips Carousel - a short film from Adam Berg and Stink Digital

Philips Carousel - a short film from Adam Berg and Stink Digital

Red carpet roll-out for Cinema 21:9 interactive website

Amsterdam, April 16, 2009 /PRNewswire/ — Philips announces the launch of the exclusive 'Carousel' movie to promote the eagerly anticipated Cinema 21:9 LCD TV.

To celebrate the imminent arrival of the groundbreaking Cinema 21:9 LCD TV, Philips has launched a new website which will act as the dedicated online home of the world's first cinema proportioned television screen.

Found on-line at, the site is host to an exclusive fully interactive movie, entitled Carousel, directed by Adam Berg with music provided from Michael Fakesch. The 2 minute 19 second cinematic feature is filmed in one continuous tracking shot and offers an exploration into the world of movies being made for the cinema screen through the eyes of the director and the special effects and lighting experts. During playback of the movie, users have interactive touch points in which they can access additional content and feature demonstrations.

John Olsen, VP Marketing Television, Philips Consumer Lifestyle: 'Cinema 21:9 is a world first which we are extremely excited about. It gives viewers for the first time the opportunity to enjoy the immersive experience they get when watching movies at the cinema in the comfort of their own home. And this unique TV now has an amazing on-line showcase, which is packed with interactive content that users will find captivating and educational.'

Until now this Cinematic Viewing Experience has been extremely difficult to replicate at home. With its unique 21:9 aspect ratio, the Cinema 21:9 completely fills our peripheral vision, enveloping us so completely in the action that we actively 'feel' along with the characters in front of us. Cinema 21:9 boasts a 56" screen that is shaped in the 21:9 aspect ratio, so movies in the 2.39:1 format completely fill the screen exactly as you experience at the cinema. The TV delivers impeccable high definition picture quality in a native 2560x1080p resolution.

Cinema 21:9 builds on this heritage and uses all of Philips expertise in picture quality, incorporating the most advanced processing technologies available, including:

Perfect Pixel HD Engine for unrivalled picture detail
200Hz Clear LCD for smear-free pictures, a super-fast 1ms response rate and deep black levels delivering a contrast ratio of 80,000:1
Perfect Natural Motion for judder free moving images
Three-sided Ambilight Surround that combines with class-leading picture performance to deliver the ultimate immersive viewing experience. Ambilight projects ambient LED lighting from the top and sides of the TV that absorbs the viewer into the picture and expands the content beyond the confines of the screen. The color and intensity accurately change to match the on-screen action and lock your vision on the screen to immerse you further in the movie.
Cinema 21:9 launches in April in France, Germany, The Netherlands, Belgium, Luxembourg, Sweden, Denmark, Norway, Finland, and Russia. Availability in other European countries will follow during Spring 2009.

SUSAN BOYLE - "I DREAMED A DREAM" [ Full HQ Version ] Britain's Got Talent 2009


Britains Got Talent 11/04/09 - SUSAN BOYLE sings "I DREAMED A DREAM" [ HQ ]

The most stand out audition of the show was that of 47 year old Susan Boyle.

Susan first appeared with Ant and Dec declaring that she is a single woman who lives with her cat. Not only has she never been married but she also admitted that she had never even been kissed.

Susan looked like your typical batty old aunt, gold dress and all and when she walked on to stage you could just feel the scorn of the audience. Simon Cowell didnt look too hopeful when Susan said she wanted to be a professional singer like Elaine Paige and when she said she would be singing I Dreamed a Dream from Les Miserables.

But then Susan sang and the amazement of the crowd was clear. It was the type of audition that makes the hair stand up on the back of your neck and the tears well in your eyes,

it certainly had that effect on Amanda Holden. Piers Morgan called the performance stunning and Simon told Susan she was a little tiger. She seemed a bit baffled by the description.

Britain's Got Talent 2009 kicked off on April 11 and there will be seven audition shows on consecutive Saturdays before a week of nightly shows so fans can pick two finalists who will battle it out on May 30 2009.